Matthew Groves said
Hi John,

Hope you enjoyed vacation or are enjoying vacation if you're still on!  My question is this:  We have just run our first campaign for 4 days and have 18 subscribers.  Is this enough to stop the campaign, duplicate it and put in the dynamic creative winners for image, headline text, etc.?  I saw in your video you mentioned that you wanted to ideally see 50 subscribers, so wondering if we need more subscribers before running a more optimized campaign.  

Generally speaking, that is not enough data. Technically, you need far more than even 50 for true statistical significance, but 50 is where I start to feel pretty comfortable making decisions about what is working and what isn't. 

Also, out of a 20% subscriber rate from our squeeze page good/not good at this stage of our advertising journey?  I think it's good that we're getting subscribers for $2.20 and $1.87.  Am I right in this assessment?

20% is low. But it's not bad and those prices are a good start. I have historically said that anything over 25% is pretty great, but these days I'm often seeing 30% - 45%, so I would shoot higher. And getting subscribers for under $1 is always the goal, but anything close is good. But it sounds like if you bumped your conversion rate up over 30% you'd be pretty close.

I know you get like 40% subscriber sign up rate when people land on your squeeze page.  Does this happen in more sophisticated targeting campaigns?  Like once you create a custom audience and then make a look alike audience?  Or is this normal for any campaign?  And what are the best 1, 2, and 3 steps to tweak our squeeze page to make it convert better, if these numbers are low.

  

Conversion rates like that can happen on any campaign. First thing to test is your headline on the squeeze page, your ad copy, and your target audience. Images as well. Those are the big ones.

Hope that helps.