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1:34 pm
October 28, 2015
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QuoteI was looking at the Dynamic Creative breakdown, and noticed the "combination" option. I don't remember if you covered that in the Copywriting course, but I don't think so. Is that not a good idea? Is it better to look at the individual assets and combine the cheapest ones, or would the cheapest combination potentially outperform a combination of the rest? Or would they mostly come out the same?
2:04 pm
June 7, 2011
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I didn't cover it because I don't personally use that. Nothing wrong with doing that though. I just tend to go a little bit wider with the ranges that I carry over to the next ad, and if I use combinations it narrows segments more.
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2:11 pm
October 28, 2015
OfflineOK, that makes sense. I was thinking maybe some copy could clash, so it might bypass that. I was just looking at a headline that I realized was perhaps not the best match for a certain bit of text - and both of those perform the best out of their ad set, but when I look at combination, I get the headline but a different bit of text... So I'm thinking maybe the combination would work better.
Of course, I could take both and split test them.
2:26 pm
June 7, 2011
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Yeah, that all makes sense. I just don't really use them that much and haven't bothered to change an approach that has been working for me, but I can see how the combos could help in certain situations.
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