Hey John,

So I ran my second ad with all the winning elements after initially testing the waters with my first ad using dynamic creative. I somehow was able to cut my cost per lead from $1.26 to $0.55. I’m super happy with the results! That being said I’m not entirely sure how much the sales conversion rate will improve as it did not do so well the first time. I think it’s the offer and I wanted to test offering a physical cd instead of only digital downloads in an alternate funnel I made on tunepipe. I thought I could just edit the ad and switch the funnel links in the ad so the traffic would go to the new funnel. However I remember you cautioned against editing the ads that were running as it could screw up the ad. Should I edit the ad to put in the new funnel like or make an entirely new campaign? Thanks!