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Facebook clicks/likes are good but conversions are terrible. HELP!!!!!
January 30, 2014
12:37 am
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I’m borderline stumped. I have been running an ad on facebook for a week now and my results are less than stellar. After a week of tweaking and adjusting, I managed to only get 2 conversions (1 of which I don’t count because I know the gentleman personally that joined, and I had to talk him into doing it) 10 page likes, 42 clicks with a CTR of 1.956% I’m running my ad at $5 per day. So could my budget be too low to see any real results?

I’ve used the Facebook Graph system to narrow down my audience tremendously. The lesson on that was a huge help when it comes to targeting. But I find that only the clicks/likes are improving, not the conversions. Which means the problem isn’t the ad itself but maybe my method of collecting.

I don’t use aweber, I use a topspin widget to collect emails. Maybe this could be the problem, but I don’t think so because on my squeeze page for Facebook it clearly says, “Click here to Download” same with a splash page I have on my website. I am still in the process of trying to replace it with my squeeze page on my site and getting it to display correctly though.

I haven’t picked up MMM 3.0 because frankly I don’t have the money to pick it up yet. I’m relying solely on the monthly trainings and information in the forums at the moment. I have merchandise and a promotional single to help generate income and my thank you message drops subscribers off on a page where purchases can be made. But again, if I’m not getting subscribers, I’m not generating income.

My links are as follows….

http://www.cruisecontrolmusicgroup.com
http://www.facebook.com/sleepy256

I am very new to all this stuff and I felt like I was doing a good job with what I'm learning, but the results aren't supporting that notion. Any advice?

 

January 30, 2014
8:16 pm
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Hey Brandon,

Sorry to hear about your poor conversion rates. I can definitely appreciate where you are coming from. For some this stuff clicks right away, for others it takes some work.

It's not because your budget is to small. You should be able to make any budget work. And when you are testing, it's best to keep things small.

There may be some other issues going on here, but at first glance, your biggest issue is your squeeze page. The layout is really displaying weird for me. The page is pulled apart and I need to scroll way down to the bottom of the page to even see your opt in box. And honestly, when I saw it, I thought it was an album cover. I had no idea it was an opt in field that I was supposed to click. I'm not a fan of how those TopSpin widgets look. Any little thing that slows a person down or causes even a moment of confusion will really hurt your conversion rate.

I've pasted a screen shot of what I see, in case it's not what you see.

I'd give the squeeze page template I offer here in the Insider CircleFree-Download.pngImage Enlarger a try and see if that doesn't help. You could try things with the topspin widget but I'd really be curious to see if switching to Aweber helped. But I realize you probably don't want to incur any other expenses just yet. Just do what you can to make it very clear and mimic the layout I suggest in my lessons.

You might also really benefit from watching this lesson, if you haven't already: https://www.mmmanifesto.com/in.....age-doctor

It will be harder to succeed with this stuff without MMM. But not impossible. The Insider Circle lessons are really meant to augment the fundamental lessons of MMM.

 

 

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January 31, 2014
3:03 am
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John,

 

I had absolutely no idea the page was displaying that way! I appears fine on my end. I thought I corrected that issue. Apparently not though. I'm not sure why it keeps doing that. I use wordpress for my website. And I copied the code generated from the sea monkey app into the template section of my coming soon page, and it displays fine. Ill go through the squeeze page doctor lesson again. If I can't fix it by days end, I'll have to sit down with someone who is more versed in HTML and get it fix. 

I'll let you know if I still have the same issues after the fact.

February 3, 2014
11:48 pm
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I'm surprised to hear that it's displaying okay for you. Copying html from an entire page into a wordpress page shouldn't work, which apparently it's not. However you can just drag the html page over to your site via FTP and it should display fine. You could also just purchase a second domain for the squeeze page which is what I do. Should only cost you an additional $10 a year. Let us know how you make out.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

February 4, 2014
12:11 am
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Hey John,

I got the issue corrected. It was displaying correctly for me only because the information was being pulled from my computer and wasn't saved on the internet itself. But I got it taken care off.  I also use bluehost/Cpanel and with their latest update it was a real pain in the ass to do because everything is case sensitive now. I'm under the impression that it displays correctly now. I'm also in the process of purchasing a new domain as well. 

But I went ahead and started directing traffic toward the squeeze page in the meantime. However as you may have guessed, still no conversions. Still using $5 a day, I'm at 72 clicks with a 1.644% CTR. I've tweaked and tweaked. (I think I know the Squeeze page Doctor lesson by heart now that I've watched it so much) What frustrates me is that the ad itself is generating likes but not one conversion though.

February 4, 2014
9:46 pm
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You know, it's really hard because you are using such a dramatically different template then I recommend. You are also omitting a lot of my copy suggestions, and using a different opt in form that doesn't display the opt in fields unless a person is on-the-ball enough to know they need to click. You also have a close option right at the top of the page that allows people to bypass the squeeze page altogether. All of these things are likely to hurt your conversions. I really suggest you try using my actual squeeze page template as a starting place and see if you can't improve things. Then you will at least have a base conversion rate to work with, and you can start customizing from there. 

You might also want to try just running right column ads for a little while so that you know you are at least getting people to click over to your page. Newsfeed ads will charge you for any interaction with your page, not just the squeeze page. So while you have 72 clicks on a newsfeed add, that might be considerably less people actually going to your squeeze page.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

February 5, 2014
10:28 pm
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John,

I forgot to post what the updated link in my last post. I didn't catch on to what you were saying at first when you mentioned "Dramatically different template" but I actually had a squeeze page up at that time that wasn't really different from what the training taught. The only thing was I had a topspin widget. Here's the actual page I've been running traffic to.

http://www.cruisecontrolmusicg.....m/Squeeze/

But Yes I see what you mean. I didn't think I needed to break it down kindergarden style to people until I sat someone down and watched them interact with. Believe me when I say I was floored when they asked where do I sign up. I'm not one to argue with the obvious though, so I got an aweber account. 

 

February 9, 2014
11:09 pm
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Cool. Glad to hear that others were saying the same thing. So have you started a new campaign, sending people to this new page (with Aweber). If so, what are the stats?

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

February 9, 2014
11:26 pm
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John,

 

Nothing good at all. 0 conversions still. And I made several adjustments to the targeting no avail. The only thing that fluctuated was the clicks. I even took your advice and ran the column ads as well. The only conclusion I could come to is that my targeting is off. However the ads I ran for conversions still pulled in a good number of page likes though. But again thats not what its about. 

I was thinking about replacing the image with one of my music videos. Do you think that would help? And if so how do I adjust the HTML to accommodate a youtube video?

February 9, 2014
11:55 pm
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First thing to look at is targeting. What are your targeting selections? Please list all.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

February 10, 2014
1:12 am
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Initially I targeted 24-34 year olds in the US that are fans of De La Soul, Outkast and Kanye West, interested in cruising (driving),cds, subwoofers, underground hip hop, and old school cars. I let that one run its course of a week at $5 per day. 

The screen shot is my last attempt in which one add targeted tokyo with the same specs with fashion added in. One targeted the U.K. with no additional interests added, one in the Philippines with no additional interests (which generated the most clicks) and lastly the US under the exact same specs as the ad above.

The reason my targeting is all over the place is because I used research from Jango radio which showed the UK and Philippines representing 38% of my fan base collectively. I targeted Tokyo because thats where the majority of my gigs are (there and Okinawa) and the US because it represents the biggest percentage of my fan base on Jango and Facebook.

February 11, 2014
12:13 am
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Gotcha. I think that's the problem. Your ads should be infinity more streamlined. I recommend only targeting one interest and country grouping per ad, and usually one ad per campaign. I group things like this: US/Canada – English Speaking Europe – Non-English Speaking Europe – Australia/New Zealand – Asia. And DO NOT select a language UNLESS you are looking for people within a nation that do not typically speak English. So for the US, you would select nothing. 

You also want to really tie your copy into the interest.

I'd also start with one location at first. make it work, and then expand. Don't try to create 5 different campaigns to start. Japan makes sense if that is where are performing the most. But then you want to really speak to the Japanese market. Even though they usually speak English, the subtleties will be lost on non native speakers. And this is all about communication. If you don't want to start off creating a Japanese funnel, I would start by just targeting the US and Canada. I would stay the heck away from markets like the Philippines. There is very little disposable income there. So it only makes sense if you are touring there and really have a market specific funnel.

Have you watched this lesson yet? https://www.mmmanifesto.com/in.....tising-3-0

It has a lot of important stuff in it that will help you.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

February 13, 2014
11:16 pm
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John,

Thanks for the pointers. I have implemented them and right now I'm just awaiting the results. I had 2 conversions in the last 3 days, though its nothing to jump up and down about, it is some type of ROI out of the money I've been pouring into facebook. I'll make some tweaks to the ads today.

However the conversions aren't displaying in the ad statistics on facebook. and I know I have the conversion pixel in place correctly so it must mean that those 2 subscribers came from another source. So as you may have guessed, I'm still getting a high click through rate with no conversions. Again, I'm going to try out a few more ads before I make any assumptions.

 

I have also watched all of the lessons on facebook advertising but I will review them once again to make sure I didn't miss anything. I'll let you know in a few days how everything is going.

February 14, 2014
3:03 am
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Hi Brandon,

Facebook conversion tracking is way off. They will tell you this themselves. They can't track mobile, and a huge percentage of people are viewing on mobile. I just use it as a general gauge. But I go off of aweber stats. You shouldn't be sending any other type of traffic to the page with the dedicated web form on it, so that you can track the single traffic source. My guess is those conversions did come from the ad, but they came in through mobile. 

Just keep tweaking, one element at a time, and refresh your web form stats with each change so you can monitor how things are doing.

I worry that you are not connecting all of the dots because you haven't gone through MMM 3.0 which teaches the fundamental strategy you are ultimately trying to apply. The Insider Circle is really meant to be more of a tool for taking that fundamental strategy to the next level, and get more intimate support. But that's your call of course.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

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