I have a couple of questions. 1. I'm trying to learn more about the whole paid traffic thing and I was following your instructions about using the Facebook Conversion Pixel plugin for Wordpress. I had previously tried an add about a couple of months ago and when I went through the process of installing and adding the pixel onto the page I noticed that I had used a different plugin "Tracking Code Manager" by IntellyWP so I guess now I have two tracking code managers on my WordPress Squeeze page. So are these two Plugins going to conflict with each or should I remove one of them and will the information from the original plugin that was sent to Facebook going to be lost in Facebook, which will not really be a problem since my first attempt at advertising was a complete flop. And the second question is about Facebook and the pixel process. As I was attempting to create, I guess, a custom pixel to place on my actual website I was informed that Facebook is going to be changing the whole process and will no longer allow the creation of separate pixels for various purposes of tracking. Are you going to be having a discussion or lesson/Insider Circle training on these changes that are going to be, if not already, happening with Facebook's new pixel system? Thanks.
Hey Allen,
I was just sitting here thinking that maybe I should make a dedicated lesson on the new tracking Pixel. I have one due so I'll see if I can't crank that out for you early next week.
You can use any pixel plugin you like, but I would probably just use one. I have been using Tracking Code Manager of late. You will still be able to target the old people for the duration of the pixel lifespan that you set, even if the pixel is not on the site (as far as I know), because the audience will be stored.
They are going to phase out the old pixel eventually, but a LOT of people are confused by the new pixel, so I'm not sure when they will do that. For now you can use either, but I'll get that lesson together for you soon. Thanks for the suggestion.
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Hi John,
A video on the new pixel would be great. I think I made a mess of mine when I set it up for the first time yesterday, and am not even sure how to go back and undo what I did. A comprehensive video on all this would be great, as I am pretty lost on my first Facebook ad campaign without the stats. Cheers.
No problem Ian. Working on it now. Will send an email out when it's up.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.