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10:57 pm
June 10, 2011
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QuoteHi there,
I use google analytics on all of my sites to see what's up with traffic, but one thing I've never messed with is setting up "goals".
Does anybody here use goals? Seems like for squeeze pages all you have to do is go to aweber and filter by the sign up form on that page to get a view on conversions. What kind of pages do they lend themselves to?
3:17 am
June 9, 2011
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Daniel,
I may have set up a goal once a few years ago, but I don't think I even paid attention to it. While I use google website optimizer to keep opt-in metrics, I would imagine goals is more for calculating how many people ended up on your product "thank you for your purchase" page.
I have another application that I reference for that metric... nothing anyone here needs to go out and purchase... it has a whole other semi-related purpose and I just like to use that instead of google analytics for measuring the movement from opt-in to sale.
So I guess to answer your question to the best of my knowledge, is that the goal feature is kind of like a tool for measuring a "first exposure" sale. Meaning they bought the first time they were ever exposed to your end product and whatever upsales might have occured.
How many people "bought before they bounced", kind of thing...
Of course, it's probably be much simpler than that... lol
-Steve
10:12 am
June 7, 2011
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Hey Daniel,
I haven't used it either to be honest. Google analytics is great, and I encourage you to learn everything there is to know about it. However my tracking systems are all a bit duct taped together. I use a combo of analytics, wordpress stats, aweber web form stats (that's a big one), and affiliate program stats. I also inevitably pull out a calculator and a spread sheet and make sense of everything. There are absolutely more graceful ways of doing it. Most of my colleagues rely heavily on Google analytics. I just haven't taken the time to figure out all the little tools they offer. Let us know what you find out about goals.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
12:33 pm
August 27, 2011
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Hey Guys,
Steve's right about using goals in analytics to measure how the traffic you're sending to your offer converts. Typically you'd add it to your thank you page - whenever the thank you page is displayed Analytics will track that for you.
I learned earlier this week that they've added additional functionality to it that adds a multiple level - so that if someone originally came from social media and then became a subscriber and then made a purchase you'd be able to tell that they originally came from social media and thus know that your SM activities are having the desired effect.
Used in conjunction with the Google URL builder tool - you can get a very good idea of where your traffic is coming from and how responsive it is. As Steve and John mentioned - they use other tools to get similar information but Google Analytics is a good way to have it all in one place - and you can't beat the price (free). It's very easy to add analytics to your wordpress blog using a plugin like Google Analyticator.
I'm not a complete expert on this setting up goals and tracking everything in analtyics, but my new role starting in a week or so I'll be diving pretty deep into this stuff on a full time basis. I'll be happy to share what I learn for those who are interested.
3:33 am
June 10, 2011
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Hey Mike,
Thanks a bunch for the thank you page example. I'm definitely going to experiment with that. I, for one, am definitely interested in hearing about what you're learning.
3:42 pm
June 10, 2011
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Count me in Mike…I'm definitely interested! I'm not really far enough into this yet to be using Google Analytics, but that is looming on the horizon. Soooooo much to learn, but I am still excited about all of this, even after starting with MMM2.0 several months ago. I also just read your report about the 1000 fan formula. Nice to have you in this forum!
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
6:47 pm
August 27, 2011
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Greg Parke said:
Count me in Mike…I'm definitely interested! I'm not really far enough into this yet to be using Google Analytics, but that is looming on the horizon. Soooooo much to learn, but I am still excited about all of this, even after starting with MMM2.0 several months ago. I also just read your report about the 1000 fan formula. Nice to have you in this forum!
Hi Greg,
I noticed that you and another member of this forum managed to figure out my website and sign up to my list - sorry I didn't make it easier by just having a signature link.
Like I said when I joined up - I'm happy as heck to be able to hang out in a place where I can talk about music and marketing at the same time. Everyone here is excited about learning and sharing what they've discovered along the way and with that outlook success is inevitable.
Google Analytics can be complicated - but it doesn't have to be. You can hook it up and use it to give you a good idea of where your traffic is coming from, how long people are staying on your site and all the rest. However, if you want to leave it alone for now I can relate - there's so much information to take action on that it's easy to get overwhelmed if we don't narrow our focus and get one thing done at a time.
I've taken a full time marketing position with a company based out of Toronto, Ontario and I'm looking forward to having the time and resources to put all the marketing info in my head into action. It's not going to be music related work - but the fundamentals should apply.
4:33 am
August 27, 2011
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Very slight update - I'm about two months into my new position and aside from initially hooking up Google Analytics - I haven't even had the chance to deal with goals yet. I'm dealing with a business start up that needs the works (business development, web development + online and offline marketing) so I have my hands full.
But I haven't forgotten and will update this space with tales of Google Analytics in due time.
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