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12:28 am
June 7, 2011
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QuoteGlad to hear it Adam. I don't have much data on that squeeze page. But the last person who reported numbers to me on it coincidentally reported a 40% conversion rate. Makes one wonder what a mobile only campaign would yield with that squeeze page. Keep us posted.
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Hey Adam,
Sorry I didn't get back to you yesterday on this.
I did a sound alike Ad with The Killers in the US. I've got a song called Pink Flamingo which is about Las Vegas and sounds very Killers and like Brandon Flowers solo work.
I ran it for about 15 hours and got 40 website visits and cost £0.11 a click spending about £5...about 15cents and $7.50
I know the sound alike thing is sounds a bit lame but it worked way better than anything else for me. I did adverts based on indiepop in the US and UK which went pretty badly! I improved a bit with 'Britpop', especially in the US surprisingly.
I then put up an advert based on sounding like the 90s britpop band Pulp in the UK. I got to 30cents a click and was getting a higher subscriber rate. I got one arsey comment from some guy telling me to sort my shit out and not piggy back on bigger bands, but screw it you can always delete them! I even got a BBC journalist subscribe on the back of the pulp Ads which could be useful in the future....targeted ads of BBC journalists and DJs using the same format as this guys email. Cheeky but could be worth guessing email addresses of press in your area?
Anyway here's the Killers Ad which was doing well in the states. After reading Jon Chobras experience I could probably improve the language as well
Good luck with it. Hope this helps. I actually thought this ad looked rubbish....but what do you know it was by far the most popular!
Cheers,
Jack
Great!
I am still having problems getting my ads to run that cheap but I am glad to see that it can be done. As an American I can see why Britpop would do better, we have always had an obsession with British music.
I don't think that ad looks bad at all, but I was thinking of trying some quick snapshots for my ads instead of some of the slick professional photos that I have been using. My thought is that if we are advertising on a network where people are expecting candid photos, give it to them. When they hit the squeeze page they can see the pro photos so that they know we aren't just some kids who got there hands on some instruments.
As far as targeting journalists and DJs, that is a great idea. I am going to use that one myself. It may be a more expensive click, but it could end up being a very valuable one too.
-Adam
Jack - Glad to hear you're bringing your price down. You'd be surprised how often I think one ad is the clear winner, only to have it be the worst performer. Testing things is really the only way to know what really works. As for negative comments... It's just part of it. The internet is a nasty place, especially when you stick your neck out and make a bold claim. But I see it as part of success at this stage. With MMM I wake up every morning to a couple of shitty comments on an ad. But I also wake up to a bunch of sales and even more positive comments. It's just part of it.
Adam - As a general rule, the less professional the photo the better. They call the problem "stock photo blindness". Smiling faces also help a surprising amount.
As for the concept of targeting journalists... One thing you an do that is pretty ninja, is to create a taste makers file of journalists, booking agents, A&R Reps, etc, and upload their email addresses into FB and create a custom audience. Then essentially just advertise everything you do exclusively to that audience. You won't get a lot of clicks because the audience is so small, and it will just cost you pennies. But over time this could add up to a lot of awareness with just the right people.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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