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5:51 pm
January 21, 2013
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QuoteI just looked through my subscribers on Aweber for the past seven days and of the 30 signups, 11 still show "confirmation pending". That is almost 50% that are not clicking the confirmation link in the email and obviously not getting the free track or my follow up messages. Here is the link to the page they are directed to after entering their Name and Email on the squeeze page.
http://delanastevens.net/thank-you/
Is there anything wrong with the copy on this page that could be changed and help with the click though rate? Most of this is all free Twitter tracffic but, I would like to get this converstion rate higher before doing PPC if at all possible. Thanks in advance for any help.
Darrell
8:45 pm
June 7, 2011
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Hey Darrell,
The copy looks fine to me. Have you edited the default confirmation email that goes out from Aweber? That can be a big factor. You need to get that word "subscription" out of there.
I have seen bigger ratios of non-confirms with social media, but that percentage is way to high. Sounds like there is a kink in the chain somewhere.
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12:21 am
January 21, 2013
OfflineJohn,
Thanks for the reply. Yes, I did change the default confirmation email, but forgot to include that in my first post. I'm pasting it below. Thanks again.
Darrell
Subject:
Response Required: Please confirm your request for your Free download from DeLana Stevens
We received your request for the new single from DeLana Stevens! Before we can send you the download link, we just need to verify that we have your permission to send it. Please click the link below, and we'll get it right over to you!
8:28 pm
June 7, 2011
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Nothing looks problematic with your email copy. Do you have a link to the thank you page they are taken to after signing up? The initial thank you page, not the confirmation page (after confirming).
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
10:27 pm
January 21, 2013
OfflineJohn,
Yes, it's the one in my original post.
http://delanastevens.net/thank-you/
That is where they are sent after submitting their info on the squeeze page. Then, after they get the confirmation email and click the confirmation link, they are taken to:
11:42 pm
June 7, 2011
Offline
Sorry about that. I spaced. I remember seeing it now. Looks fine.
These are the only things that come to mind as potential causes.
1. Because the traffic source is social media based, the interest might be soft. And when the visitors are confronted with the confirmation link, they rethink things and decide to pass.
2. There could be some kind of a deliverability issue with your email address. I doubt this is the case. But if you are using a free email, or that email address has been marked as spam a lot in the past (due to different marketing tactics), it could possibly effect the deliverability of the confirmation message. You'd need to contact Aweber to see if they can tell you anything.
3. It could just be anomalous. Perhaps if you drive more traffic you will see that ratio go up.
4. I've sometimes seen my PPC campaigns (where the prospect is very cold) have bad confirmation ratios, as low as 30%. In those instances I just turn off the confirmed opt in option.
I'd probably drive a little more traffic and monitor the ratio. If it doesn't imrpove I would call Aweber and ask for guidance. If they can't tell you anything earth shattering I would probably create a separate list and turn off the double opt-in option, and just use that list for traffic sources that are similarly problematic.
Hope that helps.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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