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QuoteHi!
I am a member of another great musician oasis where everybody is as motivated as on this forum, and I know alot of these people have HUGE lists of thousands of subscribers. The thing is, they are mostly teachers / music producers. Some of them are my friends and we talk on a weekly basis. I want to do a Join Venture with these guys & women, but I'm having a hard time coming up what value I can offer to them since I don't have a list of my own yet.
What can I do? My own ideas are
- Offer to pay them for a email blast, but how do I calculate what this is worth? I know John talked about knowing what every subscriber is worth to me, but since I'm still only in on 7 days of this program or something I haven't made any sales yet.
- Offer them to do email blasts to our list when we have the same subscriber value, this could be good but I don't want our fans to be bombared with other products because I did some deals with 5-10 friends to do a Joint Venture
What can I more do? Offer to write guest articles or testomonials for them?
11:50 pm
June 7, 2011
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One way you can do it is to figure out what they need to do for their job and then offer to do it for them. For example, if someone who had genuine knowledge of music marketing and offered to create my month's training lesson for the Insider Circle in exchange for an email blast that made sense, I might consider it.
Another thing you can do is just create an affiliate link and offer to pay per subscriber. How much would be a gamble at this point. But if you could get things below .50 cents you would probably be in decent shape.
You could also offer a low ball fee for each email blast based on their list size and projected CTR. You might get someone to take you up on it.
I've seen a few authors do interesting things where they offer some kind of a related high end affiliate offer as an upsell after signing up for a freebie, and they give all or part of the upsell to the affiliate as an incentive to mail. The trick is making the offer relevant enough and that would depend a lot on your music and the JV's audience.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
2:14 am
August 27, 2011
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Marcus,
Further to what John said, I'd recommend you take small actions to help out these potential JV partners first.
Leave comments on their posts, like them on Facebook, retweet +1 their stuff, send them an email thanking them for the excellent material that they put out, write a blog post praising them or their products - you better believe that if you do this for a while, they'll take notice of you.
Do all of this to break the ice and without asking for anything in return.
Once they see that there are no strings attached, I'm sure any of these potential JV partners will now be that much more receptive to working for you because 1) You actually took action and helped them out 2) There wasn't a catch involved because you didn't hit them up for a favour immediately afterward.
The more sincerely helpful you are to them, the more likely these potential JV partners will be to reciprocate with you.
Thanks John & Mike for your answers, really helpful! I now have an idea on how to approach this 
I think I've got 27 subscribers just through twitter the last 7 days, wich is cool, and people are actually writing me back on these automessages that they love the song! Makes me really really happy... getting this feedback on the music I worked my ass off to create is the best thing in the world.
So, I'll do a "list" of potencial JV partners and start adding value to them immidiately! This forum, this program is AMAZING )))
10:01 pm
June 7, 2011
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Thanks Marcus. Mind if I add some of that to the testimonials page of MMM? If so, send me your squeeze page URL and I'll link to it.
Everything Mike said is spot on. Almost every JV relationship I have has those components. I have managed to partner with people more successful than me and those relationships all started out by me sending in emails and testimonials, buying their stuff, and just genuinely building a relationship. Likewise, I have had many people approach me, and just about all of the people I have ever promoted started off by leaving comments, testimonials, buying my stuff, etc. It's just normal human behavior. We help those that we like, and that we consider to be "in our tribe". So go join a few tribes and make yourself known.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
John Oszajca said
Thanks Marcus. Mind if I add some of that to the testimonials page of MMM? If so, send me your squeeze page URL and I'll link to it.Everything Mike said is spot on. Almost every JV relationship I have has those components. I have managed to partner with people more successful than me and those relationships all started out by me sending in emails and testimonials, buying their stuff, and just genuinely building a relationship. Likewise, I have had many people approach me, and just about all of the people I have ever promoted started off by leaving comments, testimonials, buying my stuff, etc. It's just normal human behavior. We help those that we like, and that we consider to be "in our tribe". So go join a few tribes and make yourself known.
Sure John, If you think this will help more musicians to realize that your program KICKS ASS then do it, I'm glad to help, as I said in the speakpipe message, if you want me to evolve on things that's fine. I love your stuff, I haven't implement that much yet exept twitter, automated follow, and made twitter content for 30 days ahead, also posting same stuff on facebook. aweber & squeeze page thing, but I'm sort of studeing many different lessons to make a strategy on how to drive traffic besides PPC when I get to that, I like to suck alot of information in and then just go out and KICK ASS T
This is how I got my guitar teaching business from 0 students to 35 in 12 months, being very very agressive in marketing. From dayjob that I hated to doing music fulltime and meeting all these new awesome people that are my students. This with the help of another online program. So from that experience I KNOW that this will work. I know that information is USELESS if I don't use it,(witth this said I have to be clear that I don't mean the things you teach John, it's great what I mean is that even if I think it's the greatest stuff in the world it's useless information if it's not used, hope you udnerstand my point ) so by stueding all your stuff I MUST implement or else it's just useless to me, it's useless to everbody and everyone should know that. I think the people on this forum DO KNOW this thou, just saying.
Now I want to just write and release music and tour full time! This is the next step ! 
Thanks Marcus. I added it here: http://www.musicmarketingmanif.....timonials/
I really appreciate the enthusiasm and support. I have no doubt you'll do well with this stuff.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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