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7:12 am
June 10, 2011
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QuoteI'm wondering if using the yahoo site explorer to see how many inlinks top competition sites have could be useful here.
I was researching keywords and was finding some with really low competition scores and tons of searches but with like 3 million results in google. I was like wha? How does that make sense?
Then I put the URL for the site that was third from the top in Google search results for the keyword into yahoo site explorer and found it only had 22 inlinks.
This seems to suggest that even though there are a ton of sites with the key phrase if you wrote 23 articles with your squeeze page link in the resource box, your squeeze page would jump to 3rd in google? (and hence the low competition score in the google keyword tool?)
Or is that a complete missinterpretation?
7:57 am
June 7, 2011
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Hey Daniel,
Your thinking is correct. The strength of the competition is actually a better indicator than the volume of the competition. It's just that analyzing the strength of the competition is a bit more advanced, so for most musician's purposes (at least as it applies to article marketing), I have left it out. I generally think it's better to just write an article and get it out, than to take about the same amount of time doing extra analyses.
When it comes to competition analyses, what you're looking for is the number of inbound links to the top level domain, the number of inbound links to the ranking page, the keyword relevance of the URL, page title and page description, domain age, page rank, whether the site is in the Yahoo or DMOZ directory, and then the strength and keyword relevance of the inbound links as well.
Market Samurai has a great feature that allows you to Analyze most of this very quickly. With that said, I only think it's necessary for an authority site that you are trying to rank well for. I don't do it for EZA articles because there are many long tail factors that come into play there, and as I mentioned, the time involved sort of cancels the benefits out.
One important thing: It is very difficult to rank with a squeeze page...
A squeeze page is very light on content, and because they are functionally so limited (no holes to other content), Google doesn't like them. You will occasionally see some search engine love for a squeeze page, so it's not a bad idea to get all the right keywords etc, in all the right places. But I wouldn't rely on it, and I wouldn't put any real work into the SEO of your squeeze page. Instead I would SEO a particular page of your content site for the keyword you are looking at and as long as you have a sign up box in your side bar, you will still see some opt-ins. The conversion rate will be less than the squeeze page, but you will stand a much better chance of ranking in Google.
Hope that makes sense.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
9:24 am
June 10, 2011
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Hey John,
Thanks for that great explanation; that all makes a lot of sense. I'd momentarily forgot about Google not liking mini-sites. Snap! Aside from that little detail, this gives me a bit more insight that I can apply other places.
I wonder how it works if you were to build you squeeze page as a stripped down "hidden" page on your blog. Would google then see it as part of a bigger site? Though that starts to get into gaming the system and it's probably more work than it's worth anyway.
9:47 am
June 7, 2011
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Glad that all made sense. My guess would be that a squeeze page as an interior page on a normal site would probably do better, but what they don't seem to like is pages with no links to other content... Dead pages so to speak. Content is also important. But if you had 250 words of keyword targeted content, and links in your footer or sidebar, you'd probably do okay.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
12:49 pm
June 9, 2011
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In my experience, I have found that if you concentrate on getting content to rank on your content site, you can use the internal linking structure of the site to aid in getting your squeeze page ranked.
For example, if you were trying to target "sounds like the Ramones", you of course would want an article on your site that is about bands that sound like the Ramones.
What you would do is take the phrase "sounds like the ramones" and make it a link to your squeeze page. From there you could find clever ways to fit that phrase into other content on your blog and link the phrase to squeeze page. This will definitely help your squeeze page rank for that keyword phrase, but you may also boost your site's overall ranking for that phrase as well.
I've used this approach and found that both the blog article and the squeeze page ranked on page one right below one another very quickly. In my case, the squeeze page was written more like a mini sales letter where I got to use the keywords a few times within the body copy (and title).
As long as you are using a strong call to action in your content, essentially every piece of content serves sort of as a squeeze page. The difference being that it is not a forced squeeze page. In other words, you are giving people free reign to flip through your website.
This is just my opinion and not proven, but I would think that a band or musician will have more success without always forcing a squeeze, just because band websites do need some kind of coolness factor to them as opposed to info marketing sites that rely on relevance to one broad or specific topic.
Musicians can take sort of a semi-related approach and have success with it.
1:23 pm
June 9, 2011
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Here's a screenshot of google results for the above strategy targeting the keywords "john oszajca interviews"
If you visit the blog post, you can see how I used keywords as links to the squeeze page. What's interesting is that the squeeze page outranks the blogpost by one
/insider-circle/forum/traffic-generation/
Now it's also important to note, this page does not get a ton of traffic. This positioned only because I want to be able to get some traffic from people looking into free information on John while they are considering buying MMM2.0
If I can get them to opt-in with me by offering something free on John, I can follow up with them so that they might buy his course through my affiliate link rather than someone else's. Ideally you'll want to target keywords that get a ton more searches than this one.
-Steve
4:47 pm
June 10, 2011
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That's an awesome example! I love seeing this shit in the wild; it's got my brain is churning like crazy. This is great info for me because I'm working to get my ducks in a row on my blog Project Rock & Roll. I can see this "hybrid squeeze page/authority site" technique being useful for selling affiliate products that you're really behind and want to be associated with - as an adjunct to more tightly focused squeeze page as laid out in MMM 2.0.
Man. Love this forum!
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