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6:45 pm
June 10, 2011
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QuoteHey everybody!
Right now I am pretty much focusing on my twitter campaign, and while my followers are still a pretty small group, I am seeing results. I followed Johns example "Do me a favor, give me a revue", and two days later I have a nice revue of my CD on my CD Baby page! The revue actually came from someone on Facebook, since I recently linked my Twitter and Facebook pages, but I whatever...I got a revue!
I'm just kind of curious how the rest of you are doing with Twitter, since I don't see a lot of discussion about it so far in the forum. Is there a general rule of thumb as to how many followers before you start seeing a worthwhile conversion rate? Also what are the best times to publish your tweets, in your experience? I have tried publishing a few times around 6:00pm, and often twitter has been "over capacity" at that time. I haven't set up my automated tweets yet, as I am still getting a feel for twitter. I stayed away from it in the past, before I found out it's potential. My bad! Right now I am adding/dropping those that I follow at about 50 per day, and my following/follower ratio is about 5:1, but improving as I do more refined searches for people to follow.
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
4:50 am
June 10, 2011
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One of the things about social media that nobody seems to talk about is that you meet some really cool people who can help you. I've gotten airlplay, radio interviews, blog interviews, artwork designs for merch, etc. from people I met on twitter. I barter and work out mutually-helpful deals. Check out my design from Roger Casanova, whom I met on twitter:
http://www.charleylanger.com/f.....andise.cfm
Anyway, yeah, I use the twitter strategy. Some research has shown that the best time to tweet is between 1 and 2 pm PST. That's about the time I do it.
I didn't find out about John's twitter strategy until after I already had about 800 followers, so I can't really comment on when it got "good" for me. However, my six month average S/UD is almost exactly 30%, and I have about 2750 followers now.
I use TweetAdder to get followers, it paid for itself pretty quickly, and it saves me a ton of time. The usual caveat applies: automation increases the risk of losing your account. My maximum adds is 125/day, and I keep my ratio to 1.2:1. I wait five days before an unfollow, and I have set my maximum unfollows at 150/day. I time follow/unfollows to something like 3 to 7 minutes between an action and only do it during working hours (8 hours a day). I don't hammer my twitter account. Slow and methodical is the name of the game.
The rest of my strategy is exactly like John's, and it works well. I goofed around with a couple additional accounts, but it takes more effort for me than YouTube. I still think it's a great traffic generator, and the other benefits are well worth it. I might hire someone to tweet for me on additional accounts -- maybe a fan club or a smooth jazz interest group etc.
Here's my twitter account: http://twitter.com/#!/charleylanger. What's yours?
4:55 pm
June 10, 2011
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Yeah Charley! From 800 followers to close to 2800!? Good job!
And thanks for all the good info. I am very new at Twitter. I didn't understand what all the fuss was about so I didn't really do anything with it, until recently, unfortunately. The past two weeks I have really been working it, and my followers are increasing...will probably break 100 by this weekend. Nothing too exciting, but at least it's a start. I haven't seen any conversions to my squeeze page yet, but until a week ago I wasn't really targeting the right kind of followers.
I got into a short diolog with one of my new followers this morning and as a result I finally came up with a pretty good hook for describing my music: "Gordon Lightfoot meets Collective Soul" I'll try that for a while and see how it works out.
If you don't mind, I'm going to study your twitter account a bit , since you obviously are doing it right!
Here's mine: Tweets by gregparkemusic
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
12:49 am
June 10, 2011
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Greg Parke said:
...but until a week ago I wasn't really targeting the right kind of followers.
Yeah, I hear you on that. What I do is follow the followers of major artists who are similar to me. TweetAdder makes it super easy to extract a list of every follower of a particular artist. For example, I can get a list of everyone who follows Kirk Whalum (about 5,000 people) in a matter of seconds.
You *can* automate tweets and DMs with TweetAdder, but I don't. I use Social Oomph, as John suggested.
Greg Parke said:
If you don't mind, I'm going to study your twitter account a bit , since you obviously are doing it right!
Absolutely do it! That's what this forum is for.
Greg Parke said:
I got into a short diolog with one of my new followers this morning and as a result I finally came up with a pretty good hook for describing my music: "Gordon Lightfoot meets Collective Soul" I'll try that for a while and see how it works out.
Isn't that cool?! I love the feedback and help you get from twitter folks. For some reason, they seem to be more interested in networking and collaborating on twitter than facebook. That's been my experience anyway.
7:31 am
June 7, 2011
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I have always heard that in the morning just before work and in the late afternoon at the end of the work day is best. Like Charley suggested, I think 2pm is a good time. You get the east coast people as they get off work, and you still get a fair amount of west coast people. It can be a decent idea to stagger your times as well so that you don't exclude any particular demographic. But if it was a promotion I would stick with something like Charley suggested for maximum exposure.
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3:49 pm
June 10, 2011
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Yeah, I think I am going to set up Social oomph to do some automated tweets at prime times, and also keep doing some manualy for a while. I also need to check up on my Aweber account. I haven't had any conversions from Twitter show up yet on Aweber, but yesterday I got a compliment from a new follower about my song on my squeeze page. I thought the only way they could get the free download was to join my list first! They may have figured out a way to my website, and heard it there, but I don't list my website on Twitter, just my squeeze page. Weird!
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
6:01 pm
June 9, 2011
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Greg,
Here is what probably happened...
As more and more people become wise to the direct-response type marketing. They also get conditioned to the fact that they need to sign-up for something.
The problem is that alot of marketers are pretty shitty about the way they treat their list and eventually just send out a bunch of untargeted trash.
So what people do is get wise to it and then instead of opting in to your squeeze page, they will just Right Click>> View Page Source and they will find your confirmation url from the page source (it's in your form code unless it's a javascript form).
So they just bypass the whole process and go right for the goodies. This is why it's important to use double opt-in.
What I mean is having your 1st page after sign-up be a "Please confirm your email address because I hate spam" page. That way they will have to click a confirmation link. The page they land on after confirmation should be the download page.
This is also a good thing to do because you'll find that some people will fill out the form, but then they will never confirm the subscription.
It's a step that allows you to more acurately calculate your conversion rate. If they don't confirm the email address, you can't mail to them and therefore they are not really a lead.
Just a form filler... It happens.
8:07 pm
June 10, 2011
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Hi Steve
I do have my squeeze page set up with a double opt in, so I think this guy must have found my website and heard the song that way. I sent him an email asking how he heard the song, and he replied with a joking answer, but didn't really tell me. I guess I should expect that from a guy with a twitter name of "Bragging Jackass"! Anyway, I'm feeling better now, because as I was writing a newsletter to send out to my list, I got a conversion from twitter through my squeeze page, and it appears they downloaded my free track. So all must be working OK??!!
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
One thing I've been doing that has really worked is using my news items to dictate who I target. For instance....I opened for Joseph Arthur last month...So I hit up his followers and made sure that my most recent tweets were about Joseph Arthur, the show with him, etc. That way when I follow his fans...They get the notice and click on my profile thinking 'who is this clown, dean fields???...." They immediately see that we have a shared interest in Joseph Arthur. And I have been validated by being on the road with him.
I also use the twitter advanced search feature to find out who is tweeting about folks. That way you find folks who dig an artist you dig....But, you also find out who digs them enough to tweet about them. Which I think is a stronger connection.
DRESSED HIS WIFE UP LIKE A HORSE FOR HIS NEW ALBUM COVER
http://www.deanfields.net
8:14 pm
June 10, 2011
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I just found a site that might be usefull? http://www.tweetwhen.com It researches your twitter account, and then recommends the best time for you to post your tweets, based on your targeted audience and past retweets. Right now, my account is too small to get any valuable results, but I'm going to try it from time to time as my followers list grows.
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
3:21 am
June 10, 2011
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Dean Fields said:
One thing I've been doing that has really worked is using my news items to dictate who I target...
I also use the twitter advanced search feature to find out who is tweeting about folks. That way you find folks who dig an artist you dig....But, you also find out who digs them enough to tweet about them. Which I think is a stronger connection.
Good stuff, Dean. Thanks!
3:22 am
June 10, 2011
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Greg Parke said:
I just found a site that might be usefull? http://www.tweetwhen.com It researches your twitter account, and then recommends the best time for you to post your tweets, based on your targeted audience and past retweets. Right now, my account is too small to get any valuable results, but I'm going to try it from time to time as my followers list grows.
oooohh...I'm gonna check that out! Thanks, Greg!
3:41 am
June 10, 2011
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Cool Charlie! Keep us posted as to how it works for you. Like I said, my account is too small right now to get any useable results, but that is changing.......rapidly!
The more I get into this, the more amazed I am at how it works. My gig last Sunday is still generating conversions, and some really cool stuff happened today that I'm still on cloud 9 over. Conversions still coming in, twitter is starting to accelerate, and I just landed two gigs at some pretty hot casinos. Hell yeah! Life is GOOD!
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
4:08 am
June 10, 2011
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OK…. Today I set up SocialOomph (gotta love that name!) to send out tweets for the next two weeks. I pretty much set up about 3-5 tweets on weekdays, starting around noon pacific time (west coast) and spaced out until about 6:30-700pm. On weekends I kind of hammer with tweets, about 1 per hour, starting around 10:00am, and ending around 8:00pm. I recently read something about accounts that tweet an average of 22 times per day get the most followers, but that seems a bit extreme, at least right now.
I will probably log on from time to time and throw in a random tweet or two, but I am pretty curious to see how my scheduled times work out. The past two 1/2 weeks, my tweets have been manual, and submitted between 7:00-noon pacific time. My followers have been growing, but they must be early birds, since my tweets would be 3:00-8:00am on the east coast. Considering that is about the time many musicians are going to bed, I can only guess that my followers any where east of Idaho must be paperboys and breakfast cooks at Dennys? I pretty much followed Johns suggestion of content, content, pitch, reminder (not his exact terms, but the same idea) I'll let you know how it turns out. My pitch/reminder tweets all send followers to my squeeze page. I used several different approaches on my pitches..I will try to track which ones were the most effective, and let you know how that works out too
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
4:28 am
June 10, 2011
Offline
Dean Fields said:
One thing I've been doing that has really worked is using my news items to dictate who I target. For instance….I opened for Joseph Arthur last month…So I hit up his followers and made sure that my most recent tweets were about Joseph Arthur, the show with him, etc. That way when I follow his fans…They get the notice and click on my profile thinking 'who is this clown, dean fields???…." They immediately see that we have a shared interest in Joseph Arthur. And I have been validated by being on the road with him.
I also use the twitter advanced search feature to find out who is tweeting about folks. That way you find folks who dig an artist you dig….But, you also find out who digs them enough to tweet about them. Which I think is a stronger connection
Hey Dean,
I have used Twitters advanced search, but I'm still not to clear on how to find actuall followers of a specific artist. For example, I tried to find who was following Billy Burke (Hmmm, why did I choose him!!??) and all I could find were current tweets that mentioned his name, but not actual followers. Do you know of a way to find out who is actually following him, or anybody else?
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
when im looking for actual followers i just go to their profile and follow manually....But advanced search is great because it shows the folks who are talking about the artist you're similar to. They are the folks to target in my opinion. Because not only do they dig them, but they post about them.
DRESSED HIS WIFE UP LIKE A HORSE FOR HIS NEW ALBUM COVER
http://www.deanfields.net
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