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optimise creative for each person?
June 11, 2021
11:25 pm
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Hi again John,

There's a toggle at ad level these days that allows you to 'optimise creative for each person'. I imagine this is only fo dynamic creative. Do you switch that on, when doing DC?

Also there is a little thing in the ad set level which says 'improve your pixel accuracy with conversions API. Just checking that's nothing to act on ? (as I have no idea what it means!)

Thanks,

Karen

June 15, 2021
10:11 am
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Hey Karen,

This is a pretty new feature and I don't have definitive feelings about it yet, but if the goal is to test elements then I would personally leave it off since the elements will be weighted by user rather than just giving a true sense of how each element is performing on a broad bases.

Hope that helps.

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