Hey guys, just a quick traffic tip today...

As many of you know, the search engines can offer a lot of traffic for the right keyword. And the key to ranking for a keyword is to create authority for your web page in the eyes of the search engines. This boils down to having quality content and building or attracting backlinks to your page.

One way to bypass many weeks or months worth of work, money and risk is to use the existing authority of another site to rank for a keyword. What site has more authority that Amazon? One possible strategy, especially for artists who have a large catalog of material to draw from, is to take existing songs that fit an in demand genre and related keywords (IE, "acoustic music", or "funny Christmas songs", or anything else that gets decent search volume ) and create an album with it. Regardless of whether or not the tracks have been used on other compilations. Name that album something that is very keyword centric. Maybe even just title it after the exact keyword itself. Then release it via CD Baby, getting it on Amazon and everywhere else for that matter. Then go out and build a few quality backlinks to the Amazon page where your album resides using your album title as the anchor text and using the standard strategies you can learn in my SEO modules.

While nothing is guaranteed in the world of SEO, this would GREATLY improve your chances of landing a good ranking in Google for that specific keyword, and probably land you some sales just from being in the Amazon, iTunes, etc, database.

The principle is very similar to the reasons the Youtube strategy works. The existing authority of Amazon is so large that many of the filters that get the average site in trouble simply don't factor in, and the existing authority of the site propels you ahead of the rest of the competing sites with much less link building effort.

Something to consider at any rate.