Awesome question, Tim.

All in one SEO pack is one of those early wordpress plugins that is just too awesome.

To answer your question first, before I get long-winded…you don't put it anywhere.

As long as it is 'Activated' in your "Plugins" menu, you're good to go.

All in one Seo pack shows up in your post & page edits.

Before you publish a blog post, beneath the post edit field there is a box labeled, "All In One SEO Pack." (there may be a few of these boxes, so it may be all the way down).

This allows you to edit the meta data for your page as far as titles, keywords and description ( the first thing the search engines sees about your page, besides the url.)

From a marketing standpoint:

Keywords are your targeting (What do people, who normally like your type of music, search for?  Associate with them.)

Description is the short version of what those people would be likely be interested in, while searching for that keyword (Engage the reader and use the keywords in two short sentences).

Title is the hook aspect(sharp, curious, to-the-point, omg-wtf-bbq!).  It allows you to tie associated keywords together and be seen as an authority, from an overall perspective of your website, for those related keywords.

For example:

keywords: "bandname, singer, guitarist, singername, guitaristname, drinking too much, public mooning, pic, image, picture" (last 3 are semantic and you choose which shows up in the title.)

Title:  "Pic of Bandname's Singer, Singername Mooning Guitarist, Guitaristname After Drinking Too Much."

Description: "Singername totally got wasted and mooned Guitaristname in public.  Guitarist name said, "after drinking an assload of…"

If your site is about 'Bandname' overall, then an article like this will not only get a lot of visits from the right target, but alot of search engine love for the relevance of the article to the keywords that were searched.

A few more articles about Bandname, Guitaristname & Singername will boost your overall ranking for all 3 keywords.

SEO seems complicated, but it's really not.  Just do proper research and target keywords on purpose.  Then write the article accordingly.  Describe the article to the search engine (and searcher).  Give it a click-worthy title.

Writing concise titles and descriptions are open to creativity.  That's where the skill of copywriting comes in.  If you're article is just as relevant to any other article on the same topic, copywriting will be the difference maker as far as traffic is concerned.

Use All In One SEO Pack for EVERY POST!

EDIT:  I should also add that the title does not need to be the title of the article, but hey why not?  The title actually shows up at the very top of the browser (next to the internet explorer "e" or the firefox "globe" etc...)  The title of this page for instance is "SEO Demystified | Traffic Generation | Mastermind Forum"  This is the "reverse breadcrumb" approach and is probably more SEO friendly that using the actual article title. You can do both though..

Title  | Sub-page | Page

-Steve

John Oszajca said:

I just had a sec to scan everything so my apologies if this is redundant. You may have already covered this Steve.

No I think you were a bit more concise than my explanation.

The value of All in One is that when you're using a blog platform like wordpress, you don't have access to the page's meta data like you would a typical, static, html page.  All In One solves that for you.

Mike Ippersiel said:

I just want to add (not sure if it's been said elsewhere) not to go overboard on the type and amount of keywords you use in your post.

The system I've seen used to good effect is 5 keywords related to the topic plus two related to the site (like the name of the band and the genre of music).

Ideally, any keyword you include in All-In-One should also appear in your content as well (this also goes for tags in Wordpress as well).

Basically, keep the keywords to a decent level and make sure that they're included and relevant to the content and you're golden.

Yeah totally.  When you first start out, it's easy to get carried away and go for too many keywords in one article.  If you do that, it gets kind of hard to rank well for any of them.

Another thing i try to do is to stay true to the exact long-tail phrase I'm targeting by adjusting the delivery of a sentence.

In other words, I'll rephrase something so that I don't have to use a different tense of a word or have to add "ing" to the keyword in question.

Like, if I'm targeting "how to dig a hole".  I'll avoid using the phrase, "when digging a hole."  Instead I'll find a way to rephrase so that I can use the target keyword in context.

I've had quite a few articles rank well, but I don't really have any proof that this makes any difference.  I just do it anyway.