Hi Marcus,

Off the top, I'm not sure that article directories will allow you to embed videos into the article, however blogs will.

Generally with an article directory, you want to do as Mike suggested and use your resource box to direct people to your squeeze page.

If you do happen to find a place that will allow embedding videos into the body of the article, then you want to make sure you have a call to action and a link to your squeeze page in the video itself and in the article, so that folks who dig the sound can visit and sign-up for a few free tracks.

The name of the game is pulling targeted traffic from any source you can and trying to convert them to subscribers.  In the scenario you are describing, the process is not as direct as driving someone to your squeeze page from an ad, but you may find yourself tapping into a powerful keyword phrase that gets visitors to your article.  From there you want to be prepared to drive them to your squeeze page somehow.

Article marketing is not as effective as it once was but there are still many people using it to drive traffic and keep their businesses profitable. The internet is full of people saying something is "dead" or doesn't work, but just as often you'll find someone who is doing great with the same strategy. 

I find that people either click with article marketing or they don't. Some people just have an instinctive knack for it and do well. Others seem to write dozens of articles and get poor results. Keyword selection has a lot to do with it, but so does consistency. Most people who do well with it crank out a lot of content for a long period of time.

What I am recommending these days is "content marketing" over article marketing. It's basically the same thing but instead of publishing your articles to just one directory you publish them in as many places as possible. I don't mean that you publish the same article in multiple places but rather unique articles in each place. Guest blog posts are generally the most valuable, Web 2.0 properties and Forums fall just below that, and finally article directories. But like anything it's still a numbers game. You need to crank out keyword targeted content consistently for the long haul, or at least until things are profitable enough to outsource it. Sean Mize is a very well known article marketer who I did an interview with for the MMM podcast some time ago, and he recommended dedicating 90 minutes a day to it for 90 days, and monitoring your stats. It would be highly unusual if you didn't see consistent growth as a result of doing that. And that's all you can ultimately ask for.

As for the resource box... As others have touched on, you can more or less say anything you want, but the goal is to create an enticing call to action so that people click on the link. You can point people anywhere you want but i would personally always send people to a squeeze page. You could send 10,000 people to a Youtube video and get 10,000 views, but if you sent those same 10,000 people to an opt in form and landed 3000 subscribers, you would be able to get infinitely more video plays from those people over time by sending them to your videos via email blasts. Not to mention, you'd be far more likely to convert those subscribers into buyers.

Sounds good. Thanks.