Log In
Members
Home
Add Reply
Add Topic
Topic RSS
QuoteHello again John,
I set up 4 different ads a couple of days ago and I'm kicking myself that I didn't put 4 different squeeze urls so that I could tweak the squeeze page for each audience based on what they respond to in ads. So I'm wondering is it a really bad idea to change the squeeze url's mid campaign, so I can tweak them uniquely?
Thanks !
Karen
Related to this, how long would you typically wait before tweaking a squeeze page ? I have already changed the squeeze headline and image (to the winning text & image of facebook ads) after a couple of days, but I need to experiment with my squeeze page further as it's not converting well at the moment, though link clicks are pretty good in price. So far I have 25 subs.
How do you think about this? Do you think 'if it only converts at 15% for 3 days in a row, I'll tweak it and wait 3 days to look again at the percentage, or what kind of parameters would you use to make this decision?
Thanks,
Karen
Hi Karen,
While you could create unique squeeze pages for each audience, I normally don't unless there is something in my copy that is specific to the audience (such as mentioning a location or a similar artist). I'm usually looking for a squeeze page with a bit of universal appeal so testing with multiple audiences helps. But either way is technically fine. But wherever you can, keep it simple.
It's not a matter of days, it's a matter of numbers. And a lot of it depends on my budget and stomach for risk. 100 people to land on a squeeze page is a minimum before tweaking. Unless it's so terrible that you know something needs to change. But more is better.
Hope that helps.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Actually I'm still not sure if it's a bad idea to change a squeeze URL mid campaign? (as in, will the algorithm get confused if I change the squeeze url in the ad, mid flow?)
Thanks,
Karen
12:34 pm
June 7, 2011
Offline
Any changes to an ad that is running runs the risk of throwing things off. However, if the alternative is to stop the ad, then you have nothing to lose but to try and make the changes first. If the results suddenly take a statistical dip and don't recover then that is likely why, and you need to start fresh. Make sense?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
1 Guest(s)
