Hey John - hope all is well.

I was wondering if you might be able to guide me in some direction as far as traffic goes.

I feel that I've actually gotten good at running FB ads in the last year and a half.

However, now, I feel that I'm sorta stumped with promoting my new landing page on FB.  I actually thought this would be a lot easier, cause it's a very niched-down landing page...

I've set this up in a way so that the page itself, along with the emails that follow, I was hoping, would attract a very targeted audience...and hopefully, just turn away people who aren't a fit for our vibe.

But the problem now, I feel is, I'm not sure WHO to target exactly...even though it felt pretty obvious initially.  I think this has more to do with FB changing some algorithm stuff than anything else...but I'm not sure.

It seems that if I stop running FB ads even for a month or two, I come back, and the platform has changed, and now some things that I feel were helping me before, aren't there.

For instance, a few months back, FB had embedded a little checkbox that said something like, "click here to allow FB to expand your audience when appropriate".

What I noticed is when I had that box checked, it would change an audience from a few thousand to several hundred thousand or more.  I don't know what it was doing in the background...but it did bring me leads at a good price.

But that option isn't there now, and my landing page is for an interactive storybook, which leads people to a music video at the end of it. 

I've been watching your new FB Ads training in MMM 5, and it seems you're still grouping audiences into the millions.  Should I be doing it that way? 

And then from that huge audience, it'll bring in the right people?

When I was using FB ads to promote a free song/download, or even using a video ad, I would get sign-ups fairly quickly and consistently, and pretty easily for $1 - $2 each.  BUT, those ads were bringing in general fans of our music, and my goal now is to really narrow it down to the geek/sci-fi crowd as I've mentioned before.

This time though, I did one run, and I spend $14, only to get 2 conversions.

Then last night I started running again, and narrowed down my audience even more - for instance, one ad group would be this:

Indie Pop Fans
Indie Rock Fans
Synth Pop Fans
+
People Who Like The Nerdist
+
Engaged Shoppers
+
Music Downloads

I'm grouping the three music interests together, instead of apart, because that's the only way I can get the overall audience much bigger.  And even then, the audience range is anywhere from 70,000 - 600,000, depending on the ad group.

With that new campaign, I've got a few signups, and I'm paying about $4.50 per subscriber.  

I would have really liked to narrow down this audience much further, but now that the "detailed audience expansion" option isn't there, it would narrow down each ad group maybe 1,000 - 2,000 if I'm lucky...so really, I can only choose "The Nerdist" as the one "sci-fi/weirdo" option in this particular ad group.  Another ad group would be "Star Trek fans", and all other options remain the same.

I add "engaged shoppers" in there, cause I figure they may be more likely to purchase down the line, but maybe that's not necessary.

I know you say to start broad anyway, and maybe I need to start over?

If this helps, here's the link to the landing page...I submitted this for the landing page review and I fixed it up according to your suggestions:

https://pintoandthebeanmusic.c.....h-pop-book

Here are the two ad copies I used...

Maybe I just need to go with a much broader audience at first?  I'm not sure...maybe I'm overthinking this! 

But seeing the price being so high per subscriber so soon into the ads running is baffling me and I thought to ask if you may have any suggestions.  

Thank you!

Paul