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QuoteDo you know any helpful text blasting programs that are affrodable and easier to use from the internet instead of indvidually forwardiong each text to my 600 plus contacts in my phone ?
7:24 am
June 7, 2011
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Raymond Rodriguez said:
Do you know any helpful text blasting programs that are affrodable and easier to use from the internet instead of indvidually forwardiong each text to my 600 plus contacts in my phone ?
Yes, I use a service that is easy and is pay as you go. They also integrate with Aweber which is great.
Read the post here:
http://www.musicmarketingmanif.....musicians/
I've had the chance to talk with the owner of the company a number of times. He's been really helpful. If you have any questions let me know.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
4:36 pm
June 15, 2011
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Interesting post John. I'm directly wondering if adding a phone-field won't directly cut into the conversion of people being scared away on the squeeze-page. (Even if you mention it's optional)
You probably won't directly see this effect on the example you placed in your article because it's about this subject itself.
Are you adding a lesson about this in the insider circle once you have some experiences and results on the matter?
Would be a nice addition to the email campaign. My first thought: "I sent you a free track download, check your mail if you don't want to miss out" to have a greater open-rate of an important email.
Cheers, Jasper
4:52 pm
June 7, 2011
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It Jap Jap said:
Interesting post John. I'm directly wondering if adding a phone-field won't directly cut into the conversion of people being scared away on the squeeze-page. (Even if you mention it's optional)
You probably won't directly see this effect on the example you placed in your article because it's about this subject itself.
Are you adding a lesson about this in the insider circle once you have some experiences and results on the matter?
Would be a nice addition to the email campaign. My first thought: "I sent you a free track download, check your mail if you don't want to miss out" to have a greater open-rate of an important email.
Cheers, Jasper
As a general rule, any additional steps WILL cut down the conversion rate (with the exception of a name field). It's just about weighing out the value to you. For example if you were building a list to support a live tour, having the ability to send text alerts might justify the lower conversion rate. And as people get more reliant on their mobile devices this will become more and more important.
For now I will personally be using this as an adjunct. Meaning that I may send something to my list AFTER they have signed up and somehwere deeper into the relationship, and ask them for their number if they would like to receive text alerts.
To answer your other question... I did a webinar on this a while back as part of a promotion and I'm sure I'll be discussing it moving forward from time to time. But whatever you members request is what I'll be covering 🙂
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
6:51 pm
June 9, 2011
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For one of my promotions I do ask for name, email and phone number.
I went into this knowing that asking for additional data does hurt conversion rates.
It has not seemed to hurt for this particular promotion, but now I'm interested in checking and posting the results for you guys.
The reason I say it hasn't hurt is because despite asking for all 3, the phone number is optional.
The page converts around 37% (visits to subscribers), so I can't complain, but who knows, maybe it would do better if I didn't even ask for the phone number (although I really want it).
I'll check and see what percentage opted in without providing the phone number. Going off of memory, i remember most people giving me the phone number.
It really depends on the offer.
John's idea of asking for the phone number down the line is great because everyone on the list will have more or less 'qualified' themselves by confirming their address, so at least you have a confirmed opt-in before you ask for the phone number.
I've never heard of someone unsubscribing just because you asked for a phone number 
7:51 pm
June 7, 2011
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Hey Steve, that is really interesting that it didn't effect your rate. I think you're right in that it does really depend on the nature of the offer and the traffic source as well. I'd be very surprised if asking for a phone number for a free download via Facebook converted as well with a phone number field, but I guess you never know until you test.
But as you know, the general rule is that the more steps, the lower the conversion rate. But again, as you point out, there are exceptions to every rule.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
5:49 am
June 9, 2011
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I just took a look and out of the 79 people on that list, only 10 (12.6%) of them did not provide a phone number. Not bad for a 'first contact' opt-in (meaning this was cold traffic. They were not on any of my other lists previously and don't know me).
However this was not a page marketing music, just to be scientific about this. It should also be stated that this is a super-tightly targeted squeeze page, so it doesn't get alot of traffic, but the traffic it gets apparently converts well? Why was I not paying attention to this until now?
Thanks for making me look, guys. Time to find more traffic (or test without the phone number 
)
Asking for the phone number will traditionally cut into the opt-in rate.
-Steve
5:27 pm
June 10, 2011
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It seems like if you could set up one of those text "(some word or phrase)" to one of those pre-defined numbers, that that would be a good solution. Your subscribers would see what the number is and opt themselves in when they want personal text updates.
But, I have no experience with these or knowledge of how much it might cost to set one up.
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