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QuoteHi John,
I've been running a few Campaigns using a combination of the best performing assets I've tested with Dynamic Creative and now I'm wondering about the impact of Budget Changes during to a campaign.
Is there an ideal time to make budgetary changes to a campaign?
From your experience have you noticed any specific effect on results when raising or lowering the daily budget after a few days of running a campaign?
Hey Dino,
I would expect that there probably is technically an ideal time, but I have not noticed one. My best guess is that the best time to increase would be in the morning on weekdays, but that's just a best guess.
The only other thing I would say about increasing your budget is do it incrementally. In other words, don't go from $20 - $100. Go from $20 to $30 and so forth. There will likely be a time where you see the prices fall off of a cliff. That is when you've gone too far 🙂
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