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5:33 am
June 10, 2011
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QuoteTwitter is apparently kicking butt when it comes to mobile marketing: Mobile Marketer. I wasn't able to get much info on cost from Twitter's website, but a post I found via Google appears to indicate it's around $0.20 - $5.00 per engagement for a "promoted tweet." An engagement is apparently a link click, retweet, or favorited tweet. Does anyone have experience with this? John?
2:31 am
October 27, 2011
OfflineCharley Langer said
Twitter is apparently kicking butt when it comes to mobile marketing: Mobile Marketer. I wasn't able to get much info on cost from Twitter's website, but a post I found via Google appears to indicate it's around $0.20 - $5.00 per engagement for a "promoted tweet." An engagement is apparently a link click, retweet, or favorited tweet. Does anyone have experience with this? John?
Just finished reading the article on Mobile Marketer and I have to say I'm super intrigued by this as well. Looks like the "promoted tweet" is placed right into the users normal feed which is interesting. Man this is begging for a case study...hmmm... Future training module? 😉
Interesting article - thanks for sharing it, Charley - but I think people have to approach this with some care.
Reason being that some people (well, mainly me) absolutely loathe running into these branded tweets. I'm seeing about one a day now, and for some reason they just totally piss me off.
Now that might be because most of them so far have been from huge companies like Pepsi and United Airlines, where the marketing team is apparently overrun by robitussin-addled bonobos who have never actually used Twitter, which I'm guessing because they tweet the same incredibly-bland, focus-group tested slogans that have been annoying us for years offline.
I'm sure any of us could come up with much more engaging paid tweets that might work much better, but I'd still encourage people to think long and hard about how best to match their message to the medium.
(Just re-read this; I may have had too much coffee today...)
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4:55 am
June 7, 2011
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Twitter advertising is something I've looked into. I got as far as signing up but didn't get all that far with it.
The most interesting use of a sponsored tweet was when I had a dreamhost server outage. I went to Twitter to see if others were saying anything about the outage and right there at the top was a sponsored Tweet for GoDaddy. Definitely made me stop and think when I was at the height of frustration with Dreamhost.
I'll see if I can't look into it for the future. So many things to try, so little time 🙂
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