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8:53 pm
June 10, 2011
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QuoteWell, it seems the dust has settled since the changes on YouTube. I'm again finding YouTube to be a predictable source of subscribers, but not the windfall that it used to be. I used to get ten to twenty subs a day. Now I get three to five. However, it is mostly on aupilot and without much maintenance. And, after the initial investment in Tube Toolbox, it's free.
While there are better ways to get a targeted list of prospects, what I am currently doing is just running a spider search starting on a page that has a bunch of smooth jazz videos. ( for those of you who don't know me, I am a smooth jazz saxophonist.) I set the spider to only collect user names of those who are 35 and older. I just let this run in the background until it collects 10,000 names.
I run another instance of tube toolbox to send out contact requests to those 10,000 names at about 1 every 10 to 20 seconds. A percentage of those people will become contacts, and a percentage of those contacts become subscribers.
I run a third instance of tube toolbox to send messages to my subscribers at about 1 every 20 minutes. I simply thank them for being my subscriber, and refer them to my squeeze page if they want to pick up a free download.
So, I keep 3 instances running at all times. Every once in a while, you will have to stop and re-sync tube toolbox with youtube.
For me, this is what has turned out to be reasonable balance between not spending a bunch of time, but still getting fairly decent results
4:17 pm
June 10, 2011
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Pretty impressive Charlie! Is Tube Toolbox a one time purchase, or a monthy subscription?
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
6:28 pm
June 10, 2011
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Greg Parke said
Pretty impressive Charlie! Is Tube Toolbox a one time purchase, or a monthy subscription?
It can be either. As I recall, it's $150 for one time or $10 a month. I got the one time purchase, but that was back when YouTube was a better traffic source for me. You might want to just try it out at $10 a month and, if it's paying for itself, make the investment.
I could easily see getting your street team involved to help you. If you had people you could trust, and you were willing to pay their subscriptions, they could each set up a "fan" channel to promote your music. Notice I said they. My minimal experience with street teams indicated that I didn't necessarily want them acting on my behalf. They will make mistakes. I'd rather have them make their own mistakes and not make mistakes for me -- I make enough mistakes on my own! 🙂
So, I could easily see getting quite a bit of traffic that way. I started down that path at one point, but I decided it was a better long-term strategy to make PPC and search engine traffic work for me. It's taking me longer, but I have more control.
1:57 am
June 7, 2011
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Thanks for sharing all the info Charley.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
8:52 pm
June 10, 2011
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Is the YouTube "fan channel" strategy in the MMM material? I haven't gotten all the way through it. If not, how does it work again?
12:34 am
June 7, 2011
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Youtube is not currently part of MMM.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
9:23 am
June 10, 2011
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Tim Curry said
Is the YouTube "fan channel" strategy in the MMM material? I haven't gotten all the way through it. If not, how does it work again?
Sorry I missed this one. Email overload.
Tim, I basically take John's Twitter strategy and adapt it for YouTube. I use Tube Toolbox to follow people and, since there is no "auto response" website for You Tube (like Social Oomph for Twitter), I respond to subscribers with Tube Toolbox and give them a link to my squeeze page. I think if you understand the concept of John's Twitter strategy, using Tube Toolbox and YouTube to do the same thing is fairly intuitive. I've posted it on the forum one time or another, but I don't think you need to get nutted up on the details of how I do it. Just practice the Twitter strategy and think, "How can I do that with YouTube and Tube Toolbox?" Even with the YouTube changes, it still works better on YouTube than Twitter (for me).
9:38 am
June 10, 2011
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One more comment on this. Using Tube Toolbox will also boost your views with quality viewers. Assuming you have a good video, set it to auto play as a featured video, and reasonably target your contact requests -- people will watch it when you send a contact request and not click away immediately. This is MUCH better than using Fiver to get some quick robot views that YouTube doesn't like. I have videos that continue to rank in both YouTube and Google. After the penguin update, Google has been acting a little schizophrenic about video rankings, but I'm still often at the top of Google for "smooth jazz sax" and "smooth jazz saxophone."
Charley, I was checking out your SocialbBade stats (http://socialblade.com/youtube.....rleylanger), and it looks like you've averaged about 14 subs per day over the past month. You are really cranking out the contacts, averaging about 600 per day (1777 today!). Do you have any feel for what percentage of the subs are coming from your automated contact requests vs. organic views, etc.?
Also, have you looked at joining a partner network in order to get a branded channel?
I'm an attorney and internet marketer, but I'm here to help my daughter build a career as an independent singer/songwriter. -- taysings.com, youtube.com/taysings
6:58 am
June 10, 2011
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Mark said
Charley, I was checking out your SocialbBade stats (http://socialblade.com/youtube.....rleylanger), and it looks like you've averaged about 14 subs per day over the past month. You are really cranking out the contacts, averaging about 600 per day (1777 today!). Do you have any feel for what percentage of the subs are coming from your automated contact requests vs. organic views, etc.?
Also, have you looked at joining a partner network in order to get a branded channel?
Hi Mark,
The greater percentage is certainly the automated contact requests. I've attached screenshots of a few stats (you'll probably need to resize in order read -- I had to make the file size REALLY small!). I'm promoting Never The Same as a featured video. Europa is just one that people seem to like.
I've been falling in and out of rank on google. I'm tempted to throw some links at the videos because one of the guys ahead of me doesn't have nearly the number of views or +1s. My featured video has 4,568 likes and 25 dislikes. Hello? He has nothing even close to that.
No. I haven't looked at joining a partner network. I'm ignorant on that subject. What would that do for me?
You've got a ton of traffic coming in to Never the Same from the YouTube Other Features category. I'd love to see the make up of what's in there. On my daughters channel the largest portion of the "other features" category is marked "inbox." I assume those views come from people who watched the video when it was sent to them.
The main benefit I'm interested in getting is a brand channel. Check this one out: http://www.youtube.com/user/Ti.....fanyAlvord. See how there is extra real estate above the channel that is filled with clickable links? You get to control that space and put whatever you want in it to drive channel traffic to other sites, to advertise promotions, whatever.
The brand channel used to come automatically when a channel gained partnership status. However, back in April or May when they opened up monetization to everyone they stopped giving out brand channels, along with a statement that they hope to be able to give out more in the future. The only way to get the branded channels now is to join an official advertising network. Once you are in a network it runs the advertising on the videos instead of YouTube....many people find that they pay better than YouTube (not that I'm worried about that....)
I'm an attorney and internet marketer, but I'm here to help my daughter build a career as an independent singer/songwriter. -- taysings.com, youtube.com/taysings
I know this thread in almost a year old, but was just wondering if Charley and/or anyone else is still using Tube Toolbox and if this strategy still works? Just asking due to sites like youtube sometimes cracking down on the use of software. Thanks in advance. I really enjoyed reading both of these older threads and the way Charley went into such great detail about everything.
Darrell
6:56 pm
June 10, 2011
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Hi Darrell,
I am still using Tube Toolbox, but not as much as I used to. It used to be a really good source of traffic. With the changes in YouTube, it's just not what it used to be. That's my experience, anyway.
10:23 pm
June 7, 2011
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Charley Langer said
Hi Darrell,
I am still using Tube Toolbox, but not as much as I used to. It used to be a really good source of traffic. With the changes in YouTube, it's just not what it used to be. That's my experience, anyway.
Good to see you Charley, I was beginning to wonder where you were 
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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