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Website and Branding
March 10, 2014
12:48 am
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December 30, 2013
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We released a children's album and though we have put our focus on this project we have goals

to do jingles, advertisement and movie placements with our jazz, gospel and soulful sound.

 

Should we promote our children's album and the other interests we have on the same website?

 

I would like to offer musician training tips, mixing mastering guides etc but I am unsure if we should

 

do it on our branded website? What are your thoughts?

 

http://bonafidestudioz.com

 

~Rudy

March 13, 2014
8:15 pm
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Hey Rudy,

It sort of depends on your brand and the nuances of how you present yourself. The simple answer is that I think it's best to keep anything that appeals to a specific market separate. Kids music, music training, and Jazz/Gospel are all different markets so I would keep things separate. The more you can niche down and speak to one specific group of people the better you will do. Now that said, there are times when I think an artist can command a lot of authority and gain a reputation as being eclectic in a way that is still consistent with the overall brand. In cases like that I think it can be done on the same site. There are plenty of main stream artists that have put out children's music and it all sort of made sense under one roof. I personally mix my music and my marketing education together to a certain extent on JohnOszajca.com (Though I focus on music for the most part and MusicMarketingManifesto.com focuses on marketing.

But if you are just making inroads to your market, the more separation you have the better... probably ;-)

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