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1:44 am
October 28, 2011
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QuoteHey People -
First off, happy new year! Hope things are going well for everyone.
I feel like I haven't seen too many posts about traffic generation lately. It's still something that I'm struggling with, and I figured that other people might be too, so I thought I'd just put out an open question for everyone: what are you doing these days that's sending traffic to your site?
As I said, I'm generally not having much luck, and I think what I really need is just more volume at the top of the funnel. However, for what it's worth, once I get someone to click through from my Twitter page to my squeeze page, they're converting at a rate of 12.5%. Of course, I have no idea how many impressions on Twitter were necessary to get those people to click my Twitter link in the first place.
I'm also seeing a 19% conversion rate on people who click the hard-to-find link on my Jamendo page, which is here:
http://www.jamendo.com/en/arti.....io-nowhere
If you're not familiar with Jamendo, it's a European site that hosts Creative Commons-licensed music, and it's actually generated a fair amount of exposure for my stuff over the years.
Anyway, I hope someone finds this information useful. And again, please chime in if you've got traffic data/opinions/perspectives to share!
"Radio Nowhere? What the hell is that? We wanted him to be a lawyer" — My Mom
Okay, so she didn't like it. But you just might! Loud guitars, award-winning songwriting, and visits from the devil.
Check it out and pick up a free EP here..
12:35 am
June 7, 2011
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For me it's been the same three things for a while.
Facebook ads.
SEO.
Paid dedicated emails (when you can find them).
I play with all the other stuff but can only focus on a few things at once. So I stick with what's easy and works. Those are pretty much the life blood of most online businesses. With the exception of the fact that you could sub out Facebook with Adwords if you want.
SEO can be awesome, but it takes dedication and a lot of consistent action. And I'm sort of lumping content marketing into SEO. But most people I know that do well with content marketing crank out 5 - 20 articles a day.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
8:22 pm
October 28, 2011
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Thanks, John.
Maybe it's time to give Facebook ads another shot. I tried it last year and had abysmal results, but maybe I've learned a few useful things since then. Maybe. 
Anybody else doing anything that's working?
"Radio Nowhere? What the hell is that? We wanted him to be a lawyer" — My Mom
Okay, so she didn't like it. But you just might! Loud guitars, award-winning songwriting, and visits from the devil.
Check it out and pick up a free EP here..
4:35 am
June 10, 2011
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I think a couple key elments with Facebook ads are to pay particular attention to the real "interests" and to keeping the reach/niche small as John does in the video. Be prepared to run it for a period of time and then retire it and think up a new "hook" because remember, sometimes the same people may have to view your ad a number of different times before deciding, "ok, I'll bite." Don't delete any old ads that seemed to gain some traction because you can always restart them later.
I like the targeting of FB, but remember, what YOU think your target market is may not be what you ACTUAL target market is. I'm doing ok getting clicks, but my page doesn't seem to be converting anymore, so I have to examine my squeeze page and see what's not working.
In my experience as an ad-viewer, I don't relate to ads that claim to sound like other bands. My personal experience is that if you are going to relate to a band, it should be a band that people tell you they think you sound like; where listeners catagorize you in "their" minds. We all know who we would "like" to sound like, but it's best to listen to what people who have heard you suggest that you sound like.
Another point as an ad-viewer, I made sure that the picture in my ad was prominent on my squeeze page. I did this because I found myself looking at a small image in the ad bar, and clicking it because I wanted to see a bigger image of THAT picture. Then, I'd get ticked if I didn't see that exact image and leave the page quickly. So, that might be something for you to experiment with.
These are just my thoughts. I obviously don't have it all together, but I think FB ads can work well and because you're allowed to bid so small, you can experiment without losing a lot of money 
9:30 pm
June 7, 2011
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Tim Curry said
Another point as an ad-viewer, I made sure that the picture in my ad was prominent on my squeeze page. I did this because I found myself looking at a small image in the ad bar, and clicking it because I wanted to see a bigger image of THAT picture. Then, I'd get ticked if I didn't see that exact image and leave the page quickly. So, that might be something for you to experiment with.
That's a really good point. I have done the same thing but I haven't played with that much. I bet there would be a conversion bump there. Good suggestion. I'll test it one of these days.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Soo.. isn't anyone doing article writing and twitter? Doesn't that work anymore in 2013...?
Best Wishes
Marcus
7:37 am
June 7, 2011
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Hey Marcus, I answered this in more depth in one of your other threads so I'll be brief here, but both still work. That said, my personally focus is on "content marketing" rather than "article marketing" as article marketing is not as effective as it once was. But many still use it to make a living.
The twitter traffic method in MMM still works as well, though I'm personally not that focused on it these days.
Getting traffic comes down to two things... You need to either create content or pay to piggy back on someone else's. No mater how you look at it, this is at the core of all traffic generation. The specifics are always changing and evolving, but the fundamentals are always the same.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
John,
when you say content marketing, do you mean with sites such as myblogguest.com that you mentioned in another post? Any tips or specifics you have on this would be awesome. Thanks!
Darrell
11:16 am
June 7, 2011
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Hey @d_young (yeah for the new social media style mention feature),
Content marketing is basically just the exact same thing as article marketing, but instead of only publishing articles to article directories you try to publish your content to many different sites. It's basically a wider net that protects you more from changes in the search engines. You could publish to guest blogs, web 2.0 sites, free blogs, article directories, forums, the list goes on. Myblogguest is just one place to find guest blogging opportunities. Content marketing takes a little more work but you typically get a lot more bang for your buck from each article.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
John Oszajca said
Hey Marcus, I answered this in more depth in one of your other threads so I'll be brief here, but both still work. That said, my personally focus is on "content marketing" rather than "article marketing" as article marketing is not as effective as it once was. But many still use it to make a living.The twitter traffic method in MMM still works as well, though I'm personally not that focused on it these days.
Getting traffic comes down to two things... You need to either create content or pay to piggy back on someone else's. No mater how you look at it, this is at the core of all traffic generation. The specifics are always changing and evolving, but the fundamentals are always the same.
Hi John, can you link to that thread please? Thanks!
I'm sitting hear and procrastinating and pulling off the article writing, I have done all the keyword research but I am hestitating becaue I don't want to invest alot of time ins omething that might not be effective, than I rather focus on twitter and pinterest and in a month PPC when I've saved up some money for it 
11:44 pm
June 7, 2011
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Here is the thread I was referring to. My response, as of this posting, is at the bottom of the page.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
2:03 am
August 27, 2011
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Marcus Carlzon said
John Oszajca said
Hey Marcus, I answered this in more depth in one of your other threads so I'll be brief here, but both still work. That said, my personally focus is on "content marketing" rather than "article marketing" as article marketing is not as effective as it once was. But many still use it to make a living.The twitter traffic method in MMM still works as well, though I'm personally not that focused on it these days.
Getting traffic comes down to two things... You need to either create content or pay to piggy back on someone else's. No mater how you look at it, this is at the core of all traffic generation. The specifics are always changing and evolving, but the fundamentals are always the same.
Hi John, can you link to that thread please? Thanks!
I'm sitting hear and procrastinating and pulling off the article writing, I have done all the keyword research but I am hestitating becaue I don't want to invest alot of time ins omething that might not be effective, than I rather focus on twitter and pinterest and in a month PPC when I've saved up some money for it
<fortune-cookie-time>"An ounce of "action" is worth more than a pound of "theorizing"</fortune-cookie-time>
Marcus - don't let doubt rob you of your potential and kill your momentum before it starts. I don't mean to pester you, but if you let doubt rob you of taking action - you'll be stuck in neutral (or even worse - reverse) without making any progress. Take action, even if the action is wrong you'll take something away from it.
If you have all the research done, write a few articles and publish them before you move onto something else. Just because something worked or doesn't work for someone else's audience doesn't mean the same will happen for you.
Good advice Mike.
And sorry about that, I somehow managed to forget to post the link. I added it to my last comment just now, and here it is again so you get it in your email alert if you're subscribed to this thread: https://www.mmmanifesto.com/in.....ideo#p4141
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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