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6:00 am
June 10, 2011
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QuoteMy costs on Yahoo/Bing (which I used to really like) have been going up, traffic dwindling, ads not showing as much. I got this in my email:
Dear Charley,
Because of a quality issue, you might be bidding higher than you need to—or your ads might not be showing at all. Fix the issue in your account(s) X1205648 with these 3 steps so you can reach your customers:
Step 1: review
Your site has limited details about the product or service offering.
Step 2: revise
The registration page of your site must include a prominent link to the home page and additional details about the product or service. See the Bing Ads Relevance and Quality Guidelines and the Bing Ads blog.
Step 3: contact us
Call Bing Support at 1-800-518-5689 and use the code phrase “Quality Improvement” so we can review your changes.
Here's my squeeze page: http://www.charleylanger.net/msnetwork/. I can only conclude right now that they don't like squeeze pages anymore. Any thoughts?
10:14 pm
June 7, 2011
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That would be my assumption. Only thing is that they have been saying that for a while and still alowing them, so it's hard to know if it's because you just got tagged with a low quality score due to low CTRs and a person who didn't know anything told you something generic, or if it's true that they have finally matched Google's attitude towards squeeze pages. Only way you would know for sure is to create a new URL and see if the prices start out low at first. If you want to play ball with them you could easily create a squeeze page using a blog template with the same copy in the body, but with a nav bar and some article links in the side bar. That's the workaround with Google.
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