I'm not a Youtube expert, but I do have some experience with it. I'll also be talking with some guys who have a ton of experience with this topic soon.
In my experience there are a couple of approaches you can take.
First, there are bots. There are a number of applications out there that go and auto subscribe to people's accounts which in turn gets you a fair number of subscribers back. There are also services and scripts out there you can use that will get your views up. Personally, I don't really like this approach.
I prefer to use SEO factors, along with the Youtube algorithm to get my videos more visibility. Remember, Google owns Youtube. Make it search engine friendly and Google will often reward you with a good ranking. Thus you will get consistent views as a result, and they will be targeted.
A lot can go into this but here is the quick version.
1. Rather than just making your video title just the name of the song, or you as an artist, include a keyword in it that gets some decent search volume.
2. To find keywords use Google's free keyword tool: https://adwords.google.com/sel.....olExternal - You simply enter a root keyword related to your video and it will give you ideas.
3. Try to find words that get at least 1000 searches a month and have less than 100,000 competing websites on the internet when you search the keyword in Google using quotes. That is not an absolute rule. It's just ideal.
4. Use your keyword and several secondary keywords in your description of the video,a s well as your keyword tags. Try to make your description at least 100 - 200 words.
5. Once your video goes live, link back to it from as many sites as you can. Facebook, Twitter, your own website, free blogs, feeder sites like squidoo, blogger, etc. Don't build these links too fast, just a couple each day is ideal, and try to keep doing this for a few weeks. If you see the video climbing in the search engines for that keyword, keep doing it (literally forever). If you don't see any movement you might just move on to another site.
6. Email your list and post the video link to your social media accounts and really press people to rate it and leave a comment. Youtube's algorithm rewards this. And try to get the blast out very shortly after you post the video so there is a lot of action quickly. The ideal scenario is that you make a most viewed list and it snowballs from there.
7. make sure you have a visible link at the beginning and end of your video, as well as the first item in your description so that people can see the link above the fold. You need this if you want any traffic.
8. Make sure the thumbnail is eye catching. To do this you want the image to appear at the half way mark in the video. But you might just get lucky as youtube gives you some options.
9. Take versions of the same video and use a submission service like tube mogule to also submit them to other video sites.
Those are the basics and you should see results. Volume is also important. If you could get a video out there every day it would really add up in time.
Hope that helps.
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John Oszajca said:
First, there are bots. There are a number of applications out there that go and auto subscribe to people's accounts which in turn gets you a fair number of subscribers back. There are also services and scripts out there you can use that will get your views up. Personally, I don't really like this approach.
John, I'm curious why you don't like that approach. It's actually worked extremely well for me. I get about 300 views a day. I'm the third highest ranked on Google and the second highest on YouTube under "smooth jazz sax". YouTube policies are very lenient (unlike Twitter and Facebook); i.e., you're not likely to get banned unless you're doing something illegal or posting porn. I get great comments on my channel because I target my friend requests to those I know are smooth jazz lovers. Finally, it's a great traffic driver to my squeeze page.
That said, and as you always say, when you start using automation on a social network, there is a risk of losing your account. It's a risk I'm willing to take. And, as I mentioned before, YouTube policies are very lenient: They essentially say that you can use automation as long as the tasks are not done faster than humanly possible. I use Tube Toolbox.
One strategy I've used to get high rankings on youtube (which does not necessarily mean traffic) is to:
1) Post an original article to my website's blog
2)Post the same article on Ezine Articles.com
3)Link the Ezine Article back to my original article (via the author's box)
4)Create a video of myself basically reading the article - post to youtube
5)Put the entire article in the video's description and tag the video using keywords I am targeting <---- seems to work
6)Link back to my original blog article as the first part of my video's description.
The reason I'm including the ezine articles part of this is because my goal is to get my website's ranking higher by leveraging the 'juice' that google gives to Ezine and Youtube.
In other words, it's not just a high youtube ranking I'm going for, it's also search engine ranking approach.
7)Use social bookmarking for the original blog article and the youtube video (tag appropriately)
8)Submit to Digg
9)Ping the URL(s) to pingler.com
I'll also place the video above the blog article (for those who prefer to not read)
I should also note that I don't embed the youtube video on my blog, instead I have an unbranded version of the video that is hosted on my site.
Give it try. If you want proof that it works search: 'musicians classified ads' on youtube
-Steve
Just wanted to let you know that I applied only one of John's tactics on a video that I don't really care about just to see what would happen. I filled out the description of my video with a few key phrases and when I Google video search on it using the key phrases, it comes up on the first page.
Wow… can't wait to see what happens when I try all of them with a video I DO want to promote!
Solid advice.
Charley Langer said:
John Oszajca said:
First, there are bots. There are a number of applications out there that go and auto subscribe to people's accounts which in turn gets you a fair number of subscribers back. There are also services and scripts out there you can use that will get your views up. Personally, I don't really like this approach.
John, I'm curious why you don't like that approach. It's actually worked extremely well for me. I get about 300 views a day. I'm the third highest ranked on Google and the second highest on YouTube under "smooth jazz sax". YouTube policies are very lenient (unlike Twitter and Facebook); i.e., you're not likely to get banned unless you're doing something illegal or posting porn. I get great comments on my channel because I target my friend requests to those I know are smooth jazz lovers. Finally, it's a great traffic driver to my squeeze page.
That said, and as you always say, when you start using automation on a social network, there is a risk of losing your account. It's a risk I'm willing to take. And, as I mentioned before, YouTube policies are very lenient: They essentially say that you can use automation as long as the tasks are not done faster than humanly possible. I use Tube Toolbox.
Hey Charley,
That's awesome if you're getting results and I have no problem with it for you if it's working. I used to do a lot of that kind of stuff when I first started online but I've come to look at it as a short cut of sorts. I personally like search engine traffic or paid advertising the best, because it's so much more targeted. But like I said, if you're getting conversions then great.
When I messed with it years ago I saw poor results, but maybe I'll need to re-examine it. Keep doing what ever is working, as long as it's legal 🙂
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Tim Curry said:
Just wanted to let you know that I applied only one of John's tactics on a video that I don't really care about just to see what would happen. I filled out the description of my video with a few key phrases and when I Google video search on it using the key phrases, it comes up on the first page.
Wow… can't wait to see what happens when I try all of them with a video I DO want to promote!
Solid advice.
That's awesome to hear Tim. Now go publish 500 of them 🙂
I know it sounds like a lot but fast forward a year or two when you do have a few hundred videos out there ranking in the SERPS. Imagine how much traffic you'll be getting then.
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500 videos? I think I need to get my sales funnel set up first... I don't have anywhere to drive anyone yet. But I will have a CD soon. I will set up my squeeze page and free download, and get my press release ready to go. I'm also working on video ideas too! I'm planning my release very carefully and deliberately with the information I'm learning here!
Tim Curry said:
500 videos? I think I need to get my sales funnel set up first... I don't have anywhere to drive anyone yet. But I will have a CD soon. I will set up my squeeze page and free download, and get my press release ready to go. I'm also working on video ideas too! I'm planning my release very carefully and deliberately with the information I'm learning here!
I realize that 500 sounds like a lot, but if it becomes your traffic strategy you'll be there in no time. It's easy to make a couple videos in an hour. Over time they add up. I know a professional article marketer who has published over 24,000 articles. Now that's a lot of content.
But also remember that once you have a profitable system in place the idea would be to outsource the traffic generation so that you could get back to focusing on the music.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
John Oszajca said:
Hey Charley,
That's awesome if you're getting results and I have no problem with it for you if it's working. I used to do a lot of that kind of stuff when I first started online but I've come to look at it as a short cut of sorts. I personally like search engine traffic or paid advertising the best, because it's so much more targeted. But like I said, if you're getting conversions then great.
When I messed with it years ago I saw poor results, but maybe I'll need to re-examine it. Keep doing what ever is working, as long as it's legal 🙂
What I do is followup with a message after they add me. Something like this:
This is just a quick note to say thanks for being my YouTube friend. I really do appreciate it!
Quite a few of my YT friends have done this already, but I wanted to make SURE that you had the opportunity to download the featured song on my channel. It's a different version than the one on my CD, but it features a really sweet solo by my keyboardist friend Wally Minko (a Jean Luc Ponty sideman). Here's the link for my YouTube friends: http://www.charleylanger.net/youtube/
The album has been getting some nice press. Here are a few quotes from the media: "...solid, well-crafted musicianship on every track ...wonderfully diverse, ranging from smooth and contemporary to straight-up and funky... stunning... guaranteed listening pleasure!"
Hope you dig it! Charley
Again...you can set this up so that it's automated. If I had to send notes by hand, I would go nuts. It's pretty much "set and forget" like advertizing, but it's working well for me. That's my experience anyway. Could be my genre (smooth jazz).
Good stuff Charley. How much traffic are you seeing each day as a result? How many subscribers?
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Wait, how do you set up You Tube to send an autoreply when someone friends you or subscribes? I've totally missed how to do that.
I'd be interested in setting this up too. Maybe a very simple explanation on this process Charley? Is it difficult to set this up as you described? Autoresponses are key here to make this really interesting for me... Thanks!
John Oszajca said:
Good stuff Charley. How much traffic are you seeing each day as a result? How many subscribers?
Well, it's improving each month. Here's last month:
Displays | Submissions | S/D | Unique Displays | S/UD |
609 | 167 | 27.42% | 581 | 28.74% |
Now, I don't know if you think that's good, but I think it's good because this is from one video on one YouTube account.
Tim Curry said:
Wait, how do you set up You Tube to send an autoreply when someone friends you or subscribes? I've totally missed how to do that.
I gather friends by sending friend requests to a targeted list. For example, I gather a list of all the friends and subscribers of a smooth jazz video channel, or Kenny G's channel, or whatever. Tube Toolbox makes it easy to do this. Then I send all the people on that list friend requests. The friend requests are automated, but the research isn't. So, there are a few minutes of work, but I'm not talking hours.
Then, after I start getting people responding to the friend requests, I start sending messages to those who respond. It's not really the same setting up an auto responder. You can actually run more than one instance of Tube Toolbox at a time. They don't support that, but you can do it. So, you can gather friends while you're sending messages to friends you've gathered.
If you do your research, it's actually very targeted.
Also, if you set up a Google Ads Word account, you can have a free ad on your video that sends a person to your squeeze page. If you want to see what that looks like, check out my channel at: http://www.youtube.com/charleylanger.
Again, I'm getting better at the video marketing, so things are still improving, but the stats you see are from one video on one account.
I took a closer look at this month, and it's about the same; i.e., I'm getting about 6 subscribers per day from that video on that channel. Considering that I can duplicate that, I think that's pretty decent.
Somehow I managed to post that twice. Sorry about that. See, you can be an idiot and do video marketing. 🙂
Charley Langer said:
I took a closer look at this month, and it's about the same; i.e., I'm getting about 6 subscribers per day from that video on that channel. Considering that I can duplicate that, I think that's pretty decent.
Now I'm second-guessing myself! LOL! As I was doing my research on potential friends last night, I noticed the most highly targeted people are not in unlimited supply. I've gone through about 50k smooth jazz fans. There will come a time when I'll need to start going to groups of people that only have a demonstrated interested in related genres (e.g., straight ahead jazz, r&b, etc) or have some other characteristic that seems to generally fall in my demographic.
Bottom line: I still think it's worth doing. However, I'm learning like the rest of you are.
Charley Langer said:
Now I'm second-guessing myself! LOL! As I was doing my research on potential friends last night, I noticed the most highly targeted people are not in unlimited supply. I've gone through about 50k smooth jazz fans. There will come a time when I'll need to start going to groups of people that only have a demonstrated interested in related genres (e.g., straight ahead jazz, r&b, etc) or have some other characteristic that seems to generally fall in my demographic.
Bottom line: I still think it's worth doing. However, I'm learning like the rest of you are.
No nee to second guess yourself. It sounds like it's working great. I'm sure there are a lot of untapped channels out there. There must be a lot of artists out there with big followings. You might end up needing to go broader, like just "jazz" but I'd bet that you continue to see sign ups. There might also be followers of saxophone and that kind of thing that you could tap into. Seeing as it;s free and automated, there is no real harm in missing your target audience here and there. I'm sure you can find more traffic to last you a while.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.