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5:22 am
October 29, 2011
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QuoteAfter a couple of months of saying I was going to give it my all with John's MMM strategies, I'm finally getting around to it. I'm struggling with a few issues so I thought I'd get a conversation going here.
First, I'm a kids' artist (the "singing zoologist") so pressuring them to join my email list is a good idea for what I think are obvious reasons. Kids don't seem to use Facebook much either (I've performed for at least 150,000-200,000 kids since I created my fan page and I have less than 600 likes) so I'm thinking I need to make YouTube my focus for the kiddos. I've already started adding music videos and webcam videos and many more will come in the months ahead.
I have a main site (http://www.lucasmiller.net) which is largely about hiring me and buying my stuff and I just got another wordpress site going this week (http://www.singingzoologist.com) which is supposed to be where my squeeze page is. My thought was to drive parents and educators to this page to try to get THEM on my mailing list via Facebook advertising and other traffic generators.
I was going to fill this site up with fun, science-oriented videos and such to keep my fans learning and having fun but I'm thinking that spreading myself out across all these sites is not a great idea. Is it better to send everyone to one site or to have multiple ones that are easily connected?
Also, is there an easy way to create a squeeze page at singingzoologist.com and then have a normal site too? That is, how can I make a squeeze page that doesn't have my menu on it (don't want them just skipping past the squeeze page) but then a bunch of pages that are easily navigated?
Hope I'm not providing too much info and thanks in advance for the input.
Lucas Miller, the "singing zoologist"
5:47 am
October 29, 2011
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Just looked at another thread and saw John's suggestion that you install another instance of Wordpress so you can have a single-column page with no sidebar. Sounds like it'd achieve my goal but how to I make sure it's what shows up as my index page and how would I arrange the files?
I'm really thinking that everything "fun" just needs to be at lucasmiller.net; I've had that site for years now and it's on all my promotional materials and products. I see these folks with 4-5 different sites they're putting on their cards and in their email signatures (main site, blog site, FB, etc.) and it just seems overwhelming to me. Which one do I go to?? Seems like everything at one page is simpler. If navigation is clear they can just click on the content they're looking for.
Lucas Miller, the "singing zoologist"
1:17 am
June 7, 2011
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Hey Lucas,
I know what you mean. There are some complex ways to get everything on one site, but I really think the best way to do it is to have two domains. The first being a squeeze page (or several squeeze pages with different marketing messages and for tracking purposes), and another which is your content rich blog-type site (which should still have a really pronounced incentive to sign up on your mailing list).
I would do something cool on the squeeze page and just hand out flyers or cards to all of the kids and tell them if they want to get a free 3 song ep (or whatever) go to that website and download it. You can make it simple and fun and put all the emphasis on the gift without a lot of pressure. You definitely want to be building that database up.
Then you have your content site which is what people will find when they are existing fans and they search you in Google. You don't need the aggressive squeeze page for existing fans but you do still want to get people to sign up if they come across the page randomly.
You can totally do this yourself but if you want to make the headaches go away you should reach out to Scott from WebsitesForRockstars.com (fellow forum member) and tell him you are part of the Insider Circle. He should be able to create you a squeeze page really inexpensively.
Let me know if you have any other questions about the process.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
I wish there was more dialog about this topic here too. I think a lot of musicians/bands have the same question. I would prefer to "ground" things on a main website, and have traffic from other places like Facebook directed to that main site, but Lucas' market shows that this might not always be the only path....
Since the Squeeze page topic has occupied several monthly training sessions now, what do most people do? Register separate domains for each of their squeeze page campaigns?
6:49 pm
June 7, 2011
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Taiji Miyagawa said
I wish there was more dialog about this topic here too. I think a lot of musicians/bands have the same question. I would prefer to "ground" things on a main website, and have traffic from other places like Facebook directed to that main site, but Lucas' market shows that this might not always be the only path....Since the Squeeze page topic has occupied several monthly training sessions now, what do most people do? Register separate domains for each of their squeeze page campaigns?
Hey Taiji,
Most people just pick up a second domain and have one "official" site and another which they send their cold traffic to. If you are really set on having a single site then I would host the squeeze page on the home page and put your content rich site on the subdomain. The MMM blog theme was created to accommodate this.
If it REALLY bugged you, you could always put a "skip this page and enter site" link at the bottom of the squeeze page (ONLY the one on the home page). But that will likely cut down on a few conversions. I personally take the two domain approach.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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