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"Blog Post Of A Lifetime" ...needs a critique!
May 1, 2020
4:51 pm
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Hey!

I'm just in the process of setting up my funnel for my band "Craving Rain." It's an acoustic alternative rock + haunting vocals project made up of myself and another guy (two acoustic guitars, my female vocals and some backup harmonies). I'm currently just going through your copywriting course (I've already completed the facebook ads course, record release formula, and some of the MMM 4.0.. but I'll be going through the entire MMM 4.0 very soon!).

Here is my blog, which is about 1570 words (please let me know what you think):

 

I performed for the very first time when I was fourteen years old at an old folks home. When it was my turn to sing, I had to tell my singing teacher that I couldn’t do it…I was too scared. So she allowed the rest of her vocal students to perform and then she wrapped up the show. We waited till all of the seniors had left and it was only my parents left sitting in the back row. It was finally my turn and I couldn’t back out.

 

I cried the whole way through my performance. It was the scariest thing I had ever done…

 

Let me take you back to when and where this whole musical path I created for myself started…

 

When I was really young, at least younger than 10, I remember standing in front of my bedroom closet looking up at all of the cuttings of magazines that were taped to my closet door. I had been obsessed with the popular boy and girl bands of the 90’s and so had them plastered all over my room. I often stared at them dreaming of how amazing their lives must be.

 

There is one particular memory that stands out though while staring up at all of those posters. I remember wishing with all of my heart that I could be an amazing singer.

 

It wasn’t until I was around 25 years old that I actually remembered this moment from my past and thought about how amazing it was.

 

My dream had materialized!

 

I had grown to become a great vocalist and was in a hard rock band at that time called “This Day Burns.” Dreams do really come true!

 

How did I get there, you may be wondering…

 

I started to play guitar when I was 10 years old but quit after a couple years of taking classical lessons. Then, when I was about 13 years old, I started singing lessons. Again, after about 2 years, I quit because even after my initial performance at the old folks home, I still absolutely dreaded getting back on stage for each and every performance. I didn’t believe in myself and I was extremely scared of being rejected.

 

Not too long after I quit singing lessons, my mom tricked me into starting to write songs. I often got bored at home while she was busy working in the kitchen, so she threw suggestions at me all the time to keep myself entertained as an only child.

 

One day she told me to start writing songs but since I had started my rebellious teenager years, I told her “no,” with a shit load of attitude. Little did I know my mom had a trick up her sleeve… She secretly talked to my best friend Kristie one day when she was over at my house and convinced her to suggest writing songs to me by saying “come on, it’ll be fun.” Obviously, I was sold on the idea since my friend suggested it!

 

Kristie and I began to write little snippets of songs together that my mom absolutely loved. I had more of a knack for creating melodies and Kristie had an amazing gift with words and writing lyrics. It was the perfect friendship…almost like it was meant to be.

 

This all happened at the beginning of high school, when I noticed everyone was beginning to learn how to play guitar and this inspired me to pick the instrument back up again. Not too much later, Kristie and I along with a couple other close friends formed an all girl band that we named, “Fake This Moment.”

 

My girl band faded out once we all graduated high school and I had finally moved out of my parent’s house seeking independence. I couldn’t wait to leave!

 

When I hit the age of 19, my friend suggested that I audition for a band that was going to have a reality tv show based around it called “Rockstar: Supernova.” I ended up making the top 6 vocalists in Canada (and top 50 in the world!) for the competition and they flew me down to LA to audition in front of Tommy Lee (Motley Crue), Jason Newstead (Metallica) and Gilby Clarke (Guns and Roses). It was the most nerve-racking audition I ever had…I messed up the lyrics for a cover I sang by Nirvana (“Lithium”) but just kept going…and then I bored them to death with a Sheryl Crow cover that I sang. At the end I convinced them to listen to just one more song. It was an original that I had written and they seemed to really dig that. I was embarrassed that I only knew who Tommy Lee was and therefore shook only his hand at the end of the audition, because I didn’t recognize the other band members. My age was showing!

 

It was a good thing that I didn’t make it onto the actual reality show because I lied about my age! I was only 19 and I needed to be 21. Whooooopsies…

 

Not making the cut for the show really got me down…it fed that insecurity that I had always had. On the bright side, it motivated me to write a song called “Somber” that I later recorded when I was in a band called This Day Burns.

 

After that amazing opportunity with Rockstar: Supernova, I worked with a few bands and gained more experience writing with other musicians, but quit the last one when I felt it was my time to move away from home. Victoria, BC, Canada is where I was drawn to at the age of 23. I decided to move there after visiting my cousin Lisa for 10 days (I really moved there because I met a dude…but that’s a whole other story in and of itself). I fell in love with the vibe of the people and the beauty of the province…If you’ve been there, you’ll know what I’m talking about.

 

But maybe I just moved away from home because I wanted to run away from myself. Or maybe everything.

 

Once I moved, I decided to give up on music. I felt like I was so old and I hadn’t gotten anywhere with it yet, so I might as well move on and just focus on finishing the science degree that I had started.

 

I felt like a failure. This insecurity followed me leading me down a path of fear and anxiety. But after 6 months of consciously neglecting my life’s calling, I was drawn back to music.

 

I couldn’t ignore it anymore.

 

All of sudden I felt like I needed to write songs again and find a band because I didn’t want to regret not having tried. I promptly posted an ad on craigslist and within a week, I got an email from a guy who was stoked on my voice and we started This Day Burns. This was the band that I would be in for the next 7 years of my life.

 

We released two EP’s before we called it quits in 2017. I could see the end was coming with This Day Burns, so I started up Craving Rain a few months before hand because I knew I needed to continue having a creative outlet.

 

Music allowed me to release a lot of emotions that I’d go through, which were most extreme when I was going through the stressful parts of my romantic relationships. I’d mostly write about the struggles that my insecurities had caused within them.

 

There was one particular relationship that brought out an incredibly jealous side of me, which caused the guy who I was with to completely shut down. This left me feeling so alone, isolated and rejected…and this turned into an on and off type of relationship that lasted way too long…but what it really forced me to do, was actually start to learn how to love myself. It was an incredibly painful journey but I learned a very important life lesson from it.

 

Once I banished the negative thought prison from my brain, in came the positivity and this expanded out into the rest of my life. The thoughts I had directly affected the actions I took, and consequently, the outlook on life I developed.

 

This mindset helped me become more grateful, which resulted in greater happiness.

 

Who woulda thought.

 

This energy I projected out into the world helped me focus on the things I wanted in this life… and then BAM! I manifested my dream man, and then not too long after we got engaged (!). Just when I thought it couldn’t get any better, we then purchased our dream 5-acre property.

 

This positivity also allowed me to become more confident as a musician and about my skills and not letting fear hold me back.

 

I had no idea how the heck I made this all happen, but I feel like once I shifted my mindset to a more positive one and believing that I was deserving of an amazing life, that I manifested it…or it could all be a coincidence. But if it wasn’t, THAT was the magic that I believe I called upon when I was a really young child…when I first wished that I could become a great singer.

 

I’m a musician AND a scientist, but I still believe in magic. They say magic is just science we haven’t discovered yet, don’t they?

May 4, 2020
11:25 am
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Hi Jasmine,

A couple of questions for you...

What is your USP and who do you believe your target audience to be (age, gender, musical interest)?

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

May 4, 2020
4:53 pm
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Thanks for the quick reply!

 

What I've come up so far...

USP: Craving Rain is an earthy acoustic duo with a 90’s influenced melancholy alternative rock vibe with haunting and powerful female vocals.

Target Audience:

25-55 years old for ads (I have more success with male responses...but just looked again on audience insights and my followers are mostly 25-35 and are slightly more women than men..although I find the people who comment and contact me most on facebook are men generally 35-45ish).

But for my avatar that I had made:

-around 45 years old, male

-blue collar worker

-drinks, has a potty mouth

-likes alanis morisette, evanescence, flyleaf, but also grew up loving some metal, alternative rock, grunge

 

Thanks!

Jasmine

May 5, 2020
8:39 am
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Hi Jasmine,

There is nothing wrong with the blog post, in that it is well written and clear, and does the basic job of establishing your story.

That said, it is a bit this happened, then that happened, and then this happened.

It doesn't make me feel a lot, and it starts to sound like a laundry list of experiences that you have had, rather than making it a more universal story, that allowed everyone to be in your shoes.

For example, most of your readers won't be able to relate to auditioning for a TV show.

But most readers can relate to the devastation of not making the cut.

Another trick that many writers use is to bring everyone into the moment rather than simply listing the details of what happened.

For example...

"I performed for the very first time when I was fourteen years old at an old folks home. When it was my turn to sing, I had to tell my singing teacher that I couldn’t do it…I was too scared."

Might be more universally relatable if you brought us into the moment.

IE, "There I stood, my heart beating, my mind racing, my body dripping in a cold sweat. I knew that at any moment the MC was going to call my name and ask me to take the stage for the very first time in my 14 years of life. It was just a humble little performance at the Oakridge Retirement Home, in Los Angeles California, but it might as well have been Madison Square Gardens to this terrified, and inexperienced 14 year old girl. I couldn't do it".

In the second example, we are all allowed to be there with you, where is in the first example we are just listening to yo and taking it in. At least in my opinion.

So long story short, I think it works as is, but it could be improved if you listed out less details and focused more on the transformation that you are ultimately describing, and allowed others to see their own desire for transformation in your experience.

I would also try and keep it under 1000 words if possible.

One final note is that if you are writing for  45 year old potty mouth male, then you should focus more on details that he would relate to, or find interesting, and you might consider matching his tone a bit.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

May 6, 2020
5:28 pm
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Okay awesome. Thanks for the feedback! 🙂

May 7, 2020
11:56 am
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\m/

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

May 12, 2020
3:17 pm
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Hey!

I just had more time to think about the post and your feedback. I have a few more questions for ya, if that's okay.

I was actually worried about the blog post topic versus my general audience..but for the blog post of a lifetime, what I wrote about seems to be the big thing in my life that I thought would be important to explain to my audience. I'm having trouble thinking about what a 45 year old dude would find interesting that I could write about that would be as important in my life to talk about, ya know? 

Would it be better to just focus on one smaller part of my musical life? I just thought it would be good to explain how I came to be the musician I am today to help the reader know who I am more. I want to take all of your suggestions that you have so that I can be as successful as possible with my funnel. I'm not the greatest writer...would I be able to use what example paragraph you gave me that you wrote in your reply?

Would you mind elaborating on how I can write in a way that describes my transformation instead of just listing it? 

 

Thanks so much!

May 13, 2020
12:43 pm
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You can certainly use any suggestions I make here in the forum. No problem at all.

It's possible you may have a branding misalignment if you see a disconnect between what you are writing about and what your typical fan will care about.

You stated that your USP was "Craving Rain is an earthy acoustic duo with a 90’s influenced melancholy alternative rock vibe with haunting and powerful female vocals."

So what you would ideally try and do is target people that would care about a 90s-style acoustic duo with an alternative rock vibe with haunting and powerful female vocals. I know it sounds a bit silly to be that blunt, but that is literally the point of the USP exercise. If your audience doesn't care about those qualities then you have the wrong audience.

But if they do, then you should have a sense of why they care, and you should be able to frame your stories in that context.

An exercise I often use is to close my eyes and imagine myself having a conversation with a person that matches the profile for my ideal fan. And then I just imagine a conversation in which I tell the story I want to tell. I listen, and write down what I hear. What tone do I hear myself use? What questions do they ask? How much do I make the conversation just about me and how often do I relate it to them? I often say this stuff out loud as well. That tends to cut through the BS and help a lot, as odd as it feels.\

Hope that helps.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

May 15, 2020
4:35 pm
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oooh okay. In that case, I think I do have the audience matched correctly..I just maybe am not creating my avatar in the right way (I just picked the fan who I talk with most on my page and guessed at what his life is like..lol). My audience definitely likes the music I post and any 90's related material seems to get more of a positive response.

So now, I guess I just need to adjust my blog so that it's shorter and add more of what you suggested in your first response. I think I may still be a little bit confused on how exactly in words I talk about my transformation more, like you suggested (did you mean this in the way you showed your example of how to improve my first paragraph, or is that additionally?). 

I feel like I may need to hire someone to write it more in the way you ideally would want it laid out (I'm not the best writer! lol but I'm trying). I would assume you'd have a suggestion for that if it came down to it..?

Thanks so much!

May 19, 2020
12:44 pm
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My best advice is to imagine yourself sitting across from your ideal fan in a diner, having a real conversation, with back and forth. Say everything out loud if you have to (I do that all the time). Imagine the points when the person starts to get bored. Imagine the questions they ask. Then distill everything into a one sided conversation that holds their attention in the necessary ways. I feel like in a real conversation you would be gauging their interests better, where as the blog post example was a little more of a personal itemized list. We don't need to be great writers to write impactful content. We just need to be able to understand our readers. Same principles go into being a person that is nice to be around.

I don't have any regular writers on hand at the moment, but I do have a few freelancers I could reach out to if needed. But it's not a cheap process. it would likely cost between $500 - $1000, simply because it starts with a 2 hour interview to find the stories worth writing about, and then the writing of a 1000 or so word post. You will be much better off writing this yourself. If you just can't feel comfortable writing, try making videos. There is no one right way to do this, but you do need to communicate your stories to your audience.

Also, don't overthink it too much. Do the best you can, run some traffic to it, see what the response is, and if the engagement is low, try improving it. 

Ready, fire, aim.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

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