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First campaign with new 4.0 Squeeze Page
March 31, 2018
5:35 am
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I have been using MMM for a couple of years on and off.  Went through 4.0 and ran my first campaign with all the new themes, templates, etc.  The click stats were good around 3% but conversions on squeeze page was low, maybe around 10%.  So I plan on running a new campaign trying some new squeeze page headlines.  Here is the link to the current squeeze page.  Can you give any suggestions as to weak areas or changes to try out?  https://www.davefreesong.com/FreeMusic 

 

Thanks!

April 3, 2018
2:48 am
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Hey David, glad to hear you are at least getting conversions. While those numbers are low, it can be just one or two simple changes that get you up where you need to be.

Overall I think your squeeze page looks good. But for me, I think the headline is awkward. "OF TUNES WITH FUNKADELIC VIBE AND ROCK ATTITUDE… is awkward to me and probably confuses me about the sound more than it explains what you sound like, and the use of "air guitar" takes my mind down a sort of cheesy rock track, and has me wondering what air guitar has to do with it all.

I also would use the first paragraph to explain your biggest accomplishments as an artist and use the second paragraph to describe the music. If you don;t feel like you have accomplished anything yet (touring, radio, awards, album releases, sales stats, etc) then what you have is fine.

But long story short, I would think more about your target audience and what is really going on in the minds of your ideal fan, and start the conversation there.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

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