Hey David, something is definitely very off here. Don't think I've ever heard of 0% conversions after that many clicks. Definitely stop the advertising campaign. We need to start over here.

Let's start at the beginning... What targeting options have you selected?

Thanks for the info. I can see a few potential problems. Here are some suggestions.

1. That is very broad targeting. You are using the broad interest targeting instead of precise interest (no hash tag in front of it). I would always start with precise interest if you can. By using broad targeting you are just targeting people who's accounts have some loose connection to the term. It doesn't mean they are actually fans.

2. Your squeeze page also doesn't tie into the targeting in any real way. I try to make it very clear on my squeeze page that I am speaking to people with the target interest, in this case, the Red Hot Chili Peppers. You might watch the Insider Circle lesson on Facebook advertising if you haven't already , and take note of how lining up the target interest, with the ad headline, AND the squeeze page headline really turned the campaign around. I would attempt to do something like that.

3. You might also want to try going directly to the squeeze page first. Going to the landing page first is a great way to make imprecise targeting work, and leverage the popularity of another band. But it's sometimes too broad. At this stage I would cut out the landing page and go right to the squeeze page so we can better determine what is not working.

4. I would definitely cut Mexico from the targeting. Unless you are specifically in Mexico and targeting a Mexican audience I would stay away from that. If you'r having trouble I might even cut everything accept the US until you can establish a control.

5. If you are still having trouble I would change up the squeeze page. Perhaps trying the Facebook Squeeze Page template I supplied in a recent IC lesson. I think the cleaner template would serve you better.

6. I would experiment with different headlines and images, and make sure the headline ties into your targeting.

7. Try targeting a smaller, and more precise group. Big groups get you cheap clicks, but they are often too broad. 6 MM is a HUGE group.

On the upside, you are getting a great price on clicks.

Let me know your thoughts on everything and what happens once you make some of these changes. Rest assured that these things can always be turned around. We just need to isolate the problem and tweak until conversions kick in.

You'll get there.