Hey Ron,

Good to have you hear and thanks for the kind words.

It might be a bit of a dated reference, but for whatever it's worth your music reminded me of Dinosaur Junior a bit. The first thing that popped in my mind anyway.

A couple of suggestions...

In your headline "If you’re a fan of Alternative Hard Rock with a Progressive edge, get yourself some FREE music from this exciting new band…" the only real stand out words are alternative hard rock and progressive. By themselves they don't mean enough to me. You might start by making a list of adjectives and descriptive terms that describe what you like about alternative rock. Is it the "dirty guitar riffs" or the "angst-ridden lyrics"? Show your visitors what is special about the music you make.

In your subheadline I would add the bands name so people know what is up for offer. Download Four FREE 4 Tracks from up and coming indie rock band "Wide Track" today!... or something more like that.

That make sense?

Hi Ron,

Steve here.  I know you also asked about squeeze page suggestions over in the MMM members area.  I'm glad to see you came to get some more feedback.  I know that coming up with a captivating headline can be really tough.

That said, I just visited and I see it's now, "Your soundtrack to breaking free from the demands of modern life, as if you just kept on driving past your street and into some new, unknown horizon…"

To me, listening to the tracks, this feels more like a step in the right direction.  Maybe not perfect yet, or a perfect match for the audience, but to me it feels a lot closer to the mark.

If anything, when I'm listening to your music, I get a feeling that some of this is more exploratory, than your typical, plowing straight forward rock music.  Especially the first track you linked above.  The music marches very calmly and reserved, then bursts into an energetic double time, which kind of feels to me like finally getting onto a highway, after drowning in 2-lane traffic for miles.  If that means anything to you at all...

Hope that helps a bit.

Hi Ron,

I think if those themes and "moods" are applicable to your previous work, I'd start testing thing along those line, to draw on some of those heavier feelings you've mentioned.  That way you'll have some good testing to reference, for when your next album is completed. 

In other words, you can start to develop a feel now, for how the audience will respond to some of these heavier emotional elements.

Let us know how you make out.

Ron Tippin said
Indeed, sir! "Show your visitors what is special about the music you make." I can't imagine better advice a musician could get in this day and age! 

Thank you, really appreciate the feedback/insights. Finally getting the "marketing bug" after so many years of simply "being a musician"... Eye-opening, to finally care about this side of the music business world that, contrary to what many might believe, when done well, can be both sustainable and artistically satisfying... The idea that the more "you" you are, the better... So artistically inspiring!

Will keep ya' posted! Thanks again! 🙂

   

Happy to help. Thanks for chiming in Steve.

Hey Ron,

My apologies. I remember answering this but it doesn't look like the post saved. Either that or I answered a very similar question in a different thread. Sorry you had to wait so long for a response.

Referencing other bands has pros and cons. It helps connect your prospect with music they are familiar with, very quickly. But it's also a bit of a crutch if not used correctly. I think the most important thing to always do is be asking yourself what conversation is already taking place in your prospect's mind. For some genres it's all about being similar to existing artists, for others it's about the lifestyle and experience that you and your music offer the listener. You need to weigh those two things out and decide what the best approach is for you. If in doubt, create two versions of the squeeze page and split test 🙂

Sounds good Ron. Good luck going forward.

Hey Ron,

I think that looks pretty good, and it's worth driving some traffic to it to see what happens.

If I had any constructive criticism to offer I would say that the idea of the headline is good, but the wording tripped me up a bit.

Just one guy's opinion, but maybe instead of...

Your soundtrack to breaking free from the demands of modern life, as if you just kept on driving past your street and into some new, unknown horizon…

You could go with something like...

Wish you could break free from the demands of modern life? WIDETRACK's latest single will transport you into some new unknown.

As I look at the above, I think the idea of escaping the demands of modern life will connect with a lot of people, but in order for the above to be effective you need to target people who you know for a fact feel that way. That might be tricky. If you are able to do that, then I think your headline might be well served by showing/describing how your music will do that. Right now you make the claim that your music offers an escape from modern life, but I feel you could back that up a bit more with a follow up sentence. What qualities of your music will create that feeling in the listener? Also make sure to make it clear that this is an offer for free music, in the headline.

I think the headline is really the only trouble area right now. The rest looks good.