Hi, I'm still tweaking my Squeeze Page and initial blog pages, as I want to make sure this stuff at least looks good to you guys before putting it all out there for the world to see. Also, still working things out with what I can offer for a membership site upsell, so I am therefore temporarily "stalled" at the funnel point of the course, and have yet to dig in to the Facebook ads segment of things.
Here is my current Squeeze Page: http://www.widetrackmusic.com/
Here is an alternate Squeeze Page: http://www.widetrackmusic.com/free-track-alt/
Just wanted to get some feedback on how these look, and which is closer to the mark. Thanks so much! 🙂
Hey Ron,
Sorry to be a thorn, but still feel like the headline is a bit clunky. I had to read it a few times to get the flow of what you were saying. My advice would basically be the same as in the original thread on this. I tried to look at the alternative page but I just got a 404 error.
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Hey Ron,
A few thoughts:
#1 - the most important thing on the page is the headline and this one is too wordy and unclear:
Your soundtrack to breaking free from the demands of modern life, as if you just kept on driving past your street and into some new, unknown horizon…
Maybe something like this?
"Hit play, Lay back in your seat and let the impossible demands of modern life fade away as Widetrack takes you on a journey to a new, unknown horizon..."
Or, depending on who you're targeting, maybe even something like this:
"Lay back in your seat, Crack open an ice-cold beer, and let the bulls*** fade away as Widetrack takes you on a journey to a new, unknown horizon..."
One way to think about it would be to envision the most impactful way to hear your recorded music and then describe it using emotional words in the language that your prospects would use.
Talking about the 'demands of modern life' can be a good angle to contrast with the experience of your music, but the language itself isn't impactful. The 'impossible demands of modern life' sounds more frustrating, so it makes your music sound better by contrast.
#2 - I'd try and get a better image in there. I like the bow/guitar thing, but something that looked more pro without the crazy colors might perform better.
#3 - I'd consider changing the order of the quotes. I like the 3rd one best and the 1st one least. Words like 'mature listener' and 'solid musicianship' aren't very exciting and could easily come off as anticlimactic after a good headline.
#4 - The form fields and labels should be darker so they pop more and the form should be wider to better fit the sidebar.
Hope that helps!
Scott, thanks so much for the detailed feedback! I will get to it and report back as I get this thing more in the ballpark. Talk soon! 🙂
Hi Ron,
Unfortunately I also got a 404 error on the alternate squeeze page.
I can completely see where you are trying to go with the headline, but also agree with John and Scott that it's a bit wordy.
I like where Scott is going with it, especially in his second suggestion, but as he said, it really depends on the target audience. I think what's worth taking from that example, is how hard-hitting the wording is, even if you don't use "bulls***".
Personally, I'm thinking you could make this headline a bit more action-oriented, by simply altering what you already have.
For example, instead of "Your soundtrack to breaking free..." can be adjusted to "Break free from the grey of modern life and into a timeless world of sonic vibrance".
You can probably do much better, but I'm just throwing it out there to give you an idea of where you could go with your original idea.
Let us know how you make out.
OK, been messing with things a bit today. Changed the picture, but have few good live shots (most contain former band members), so just put our first album's artwork up until I get some new pro shots taken.
Changed the headline, per your suggestions. Interested in your impressions on how it's looking as of now...
Still trying to figure out how to darken the sign-up form on the side... any insights on how to do this?
Thanks appreciate all the help I can get until this thing is right! 😉
(Hopefully this link works?):
http://www.widetrackmusic.com/.....eview=true
Or this link might be better?: http://www.widetrackmusic.com/.....track-alt/
(Sorry, please disregard the other thread I absentmindedly started.)
Steve, thank you for the input! Can you see the changes I've implemented, through the above link(s)?
OK, sorry for the confusion. HERE is the main Squeeze Page link. I'm fairly certain this one will work. 😉
Hi Ron,
I just realized you updated the link for the alt squeeze page. I just wanted to point out that it appears that you are using the default page template on that one, rather than the squeeze page template. Just wanted to give you the heads up.
-Steve
I think the new headline is MUCH better. The only thing I might do is add a word that describes what the music is actually like. IE, Longing to break free from the grind of modern life? Let the ethereal music of Widetrack transport you into a new horizon…
Ethereal is just an example. You would know how to better describe it. I'm just still not getting an immediate sense of what kind of music you make until I read further down. But you're close.
I would also go with a picture of the band. Seeing people's faces will draw people in much better than a more vague graphic, like an album cover.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Much better! Nice work. With those last few tips from John I think you'll be in good shape.
As for making the form pop more, you can do that by adjusting the colors in the AWeber form creator. Just load up the form and then click on 'Form type'. Not where you'd think to look, but that actually opens up a dropdown menu where you can choose 'labels' and 'inputs' and adjust their respective colors.
OK, here's what I have now. Kinda losing perspective for tonight, but thought I'd see what you guys think of things as a whole, and I can continue tweaking form here. Thanks again for the help! 🙂
I think you're ready to test. Looking good. Huge improvement from the original.
At the risk of exhausting you with constructive criticism... The only thing I would say is that "soul-charging" fills me with an emotion, but doesn't say anything to me about what the music sounds like and as a result, doesn't make me think "I love that kind of music, I should check this out".
That said, there is still a lot of strength there and I think you are close enough to test. But if it doesn't perform well, that might be something to look at.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
John, you read my mind. I'm not crazy about that line, either. I've been struggling to find an apt term that conveys our music being ethereal, but also heavy-rock-based. I will keep chipping away, tweak this bit, and get it up and running once I've finished the rest of the MMM course. Again, the feedback is much appreciated! 🙂