I've watched the videos regarding the pixel installation, and think I have it set-up properly, but I am a bit confused about the custom conversion that I made.
Just to make sure I am understanding correctly, the pixel that I have installed (named Pageview) tracks ANYONE that comes to the website, correct?
I believe if I remembered correctly the custom conversion is meant to just track people who land on pages that we specifically designate, correct? (subscribers, sales, etc)
What is the main difference between the two that ultimately gives us meaningful data?
Anyways, I will attach images below and show you where I am at with the custom conversion portion.
I think after having these questions answered I could move forward.
Thanks again!
- Matthew
Hey again,
I did some more research, and found out that we do have a custom conversion set-up for new subscribers, but I had to go to a different page to find that out.
This whole process is just not very intuitive for me, so I want to really make sure everything is set-up in place correctly before advertising again.
To me it seems like it is working, but please let me know if anything looks off to you after viewing these 2 other images, and the ones uploaded above.
Again, thank you so much John and Steve!
Hey Mathew, it's hard to say without logging in and looking around, but it does appear to be set up correctly. If your conversion comes up in your options when setting up your ad, and stats align (remembering that FB's tracked conversions will likely be less than your actual conversions) then I'd say it is set up correctly.
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