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9:05 pm
May 13, 2020
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QuoteHi John,
I've been following MMM since 2.0, mainly using it for my African drumming lessons site – https://africandrummingonline.com
I know it's not within the scope of this forum strictly speaking, but would you be willing to check out the squeeze page and let me know if you have any feedback. I've had a lot of trouble with it until I recently overhauled it – inspired by your recent Tunepipe demo - and removed a video and some text, etc.
It's now converting at about 20% which is better than previously, but higher would be nice. Signups currently costing about $3.20 each (which works for the economics of the site but, again, lower would be nice).
If you had a chance to check it out and offer any feedback, that would be appreciated!
Cheers,
Jacob
10:58 am
June 7, 2011
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Hey Jacob,
The landing page looks nice. A couple of things I would start with for improvements...
1. The headline doesn't really state a benefit. It just tells me to get ready to start learning African drumming, but you are not telling me what I'm going to get out of the experience. As they say in marketing, "it's the benefit, not the feature".
2. The pictures to the right are busy and small. I don't know what I'm looking at and I'd prefer to just see a good shot of you, the drums, and the fun/cool/significant/whatever experience I'm going to have if I take the next step.
Everything else seems pretty clear. So that's where I'd start.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
10:29 pm
May 13, 2020
OfflineThanks heaps John, I've changed the image and will work out a better headline – need to go over your previous squeeze page workshop videos.
Cheers,
Jacob
1:43 pm
June 7, 2011
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Great! Sounds good Jacob.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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