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12:12 pm
August 23, 2014
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QuoteHi All,
My names Jefrey, new to the Insiders Circle. I've self-released three rock (or Art*A*Billy as I say) albums and am just about to release my first kids record ('Jefrey Au-Go-Go') in January. I was curious about QR Codes and was wondering what the thoughts are on using them? As simple as they are I literally just learned how they work and thought it would be a great idea to put on the 'Au-Go-Go' posters and even the back of the album, both linking to a squeeze page with a normal cut but also one non-album song being the appeal. I mentioned it to my buddy (my non-MMM website designer) and he jokingly said they're kinda tacky which I can understand but with kids stuff being cool is less of a concern. Does anyone have any experience? Know how much they cost etc? Any feedback appreciated!
Best,
J
9:37 pm
June 7, 2011
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Hey Jefrey, welcome to the forum. I don't personally have anything against QR codes, but I don't personally use them. I'd rather just enter the URL then open an app and swipe the code. I also think anything too high tech probably won't match well with the children's music market. But there is no harm in it, if it's something you want to do. I'd personally just try the same strategy but with a regular URL. Hope that helps.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
6:33 pm
October 27, 2011
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I've used QR codes a few times, mostly in a hidden track kind of way like putting them on a back of an EP and then having it lead to a website with special content only for people who bothered to click on it.
If you're playing something like the Warped Tour, then they could be useful because there's a ton of other bands and you're encouraging people to take a quick picture before moving on. They're also useful at a place like SXSW where you're putting up fliers. I always thought that a QR code that automatically enters your show into someone's calendar at a place like South By would be extraordinarily useful.
Otherwise if it's just your show, or you and three other bands, might as well just announce your squeeze page URL from stage. Tell people that they can download that song RIGHT NOW by going to your domain from their smartphones. We do that with sunspotuniverse.com regularly and we make it part of the flow of the show.
8:04 pm
June 7, 2011
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Mike - Great idea for a QR code that automatically ads a show to your calender.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
11:48 am
August 23, 2014
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Hey John, Mike,
thanks so much for yer thoughts, really appreciate it. That calender idea is brilliant thanks!
Cheers,
J
1:13 am
October 27, 2011
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And here it isL
http://qrickit.com/qrickit_app.....r_vcal.php
I'm going to add this to our show posters in the future. Just tested it and it works perfectly on my iPhone.
9:19 pm
June 7, 2011
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Nice!
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
4:23 pm
June 9, 2011
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Hi Mike,
Steve here. I actually like the idea of using QR codes for offline stuff. I did a case study a while back about adding a call to action to show posters, simply with the intention of getting people who frequent the venue I'm about to play, to click over for some free music on my squeeze page (and hopefully come to the show). The results were positive for me and I even mentioned using a QR in place of the typical web link, simply because people can take snap and visit the page, without having to type it or remember it.
Good stuff.
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