I have a site that I designed a while back using dreamweaver. I want to replace it with a wordpress site. I have no idea if there are any issues with deleting a site and replacing it while keeping the same url. The site gets a decent amount of google traffic and I'm wondering if the google ranking could be effected.
I've never taken a site down and replaced it with wordpress so I have no idea how to do it.
Thanks!
Hey Annie, I'm not the most technically savvy guy so you might want to check with Scott on this, but from what I know, your site's ranking can change a lot if you change the content and page structure up. Especially if a ton of your content and page urls suddenly disappear. My guess would be that teh proper way to do this would be to create the new site using all the same title tags, categories (if you are currently using them), etc, and then 301 redirect all the old pages to the new home page, or the equivalent replacement page. You should probably weather the change fine if you do the 301 redirects.
As for how to do it, I'm not sure the BEST way to do it, but you could technically just delete all the files AND the database, and then start a fresh install. And then I think you could just reupload all the old html pages with the 301 redirects... But again, I would not be shocked to learn that there is a better way.
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If you're getting traffic - you definitely don't want to kill all of your URLs.
I think the best way to do this is to have a simultaneous install of Wordpress and move the content over to it, matching the URLs exactly. When ready, then I'd delete the old site and upload the whole thing in one fell swoop.
If the URLs match exactly, there will be no need for redirects - unless you're switching to a new domain.
If you're switching to a new domain, that's another issue and will involve redirects as the content will have been indexed on your old site and the new site (if it doesn't have redirects in place) would be considered 'duplicate content'.
I've been working in web publishing professional since 2008 and now work in a digital/integrated marketing agency - however, I'm not a developer. I tend to work more on the planning site and the development team does the actual task, so Scott - as John pointed out, should have further insights to share on this.
Bottom line, don't do anything off the cuff. Plan and execute and incorporate your URLs as much as possible.
If you include a link to your site I'll see if I can take a look at it to give you some further information if I can.
I hope this helps.