I love, love, LOVE, data like this. Thanks for posting.

Your conversions aren't too bad.

37% is great.

29% is pretty solid, depending on the traffic source. For referred traffic that could  be a little low, but not terrible.

14% on a FB squeeze is probably good. FB really sucks for focusing attention (in my opinion).

19% for a FB PPC is not terrible. Could be better. If data is low then you can't really say yet. I don't make any decisions until I've had AT LEAST 200 clicks.

The page looks good, and the new one is probably better (assuming your demographic likes cats...), but it's a bit week on the copy.

The whole push is based around "For a limited time: FREE DOWNLOAD "Love Changes Everything" the new single from singer-songwriter Kat Parsons' upcoming EP". That is only worth .99 cents to me if I don't know who you are. Obviously that is not a lot. But it's a good sign that it's still working as is. I think you could do a lot more to sell me on the experience that awaits me behind the opt in form.

I think it's really important to ask yourself what the traffic source is and target your copy based on that. For example in my FB traffic module I boosted conversions by over 100% just by matching the message in my headline with the target "interest". I think aligning your ad headline, your squeeze page headline, and demographic is really key for optimal conversion rates.

But you're not so far off.

And I know you don't like to do it, but I really think split testing against a squeeze page with a video of you just speaking to your prospect would do you well. I often don't think video is the best way to go on a squeeze, but my gut says you would do well. Something to try anyway.

For what part of the squeeze page? I wouldn't use that as a headline so much, which is what I think you're most in need of. But the copy itself is cool.