My Facebook ads are converting well but my squeeze page is performing very poorly. I appreciate help on this. Thanks
Hi Dave,
Steve here. Is your squeeze page the one you have linked in your forum signature? Let me know and I'll look into it for you and try to help.
Thanks!
Please provide links in the post itself and a few more details about click through rates, conversion numbers, and cost per clicks. Thanks.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Thanks John, The link to my squeeze page is http://jamcatmusic.com, my best ad (currently paused) shows a ctr of 3.63, cpc .10 According to my site stats my squeeze page has had 515 views although I'm combining two different listings (free track 448 views and homepage/archives 67 views) They both have the same url, I don't know why. I've had 14 subscribe and 4 unsubscribe. I think that's 2.7% for my squeeze page sign ups. I haven't had any sells yet. Thanks - Dave
Hi Dave,
Please post the link to the page in question.
Thanks.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Thanks Dave,
I can see a number of possible issues here.
1. Your headline "Pop open your favorite adult beverage, kick back and enjoy the hard driving rock of Jamcat” doesn't really do much to make a bold claim or promise about the experience your music offers, or why it might be appealing to me. It leaves me asking "why should I open a drink and listen to your music". Try to hone in on the experience your music is ultimately offering and connect the visitor with a pre-existing passion or interest. This lesson might help: https://www.mmmanifesto.com/in.....-bootcamp/
2. The subheadline feels disconnected because you are not clarifying what tracks you are talking about in the headline.
3. The image should be of you or the band. A logo does little to communicate the person or people behind the music, which is a huge part of this process.
4. The quotes don't stand out as separate from the copy and they are not formatted as quotes so instead they read as conversational. You also don't attribute the quotes to any source. I think that using the formatting I show in my tutorials will help here.
5. The supporting copy feels a bit brief. I would think of the headline as your elevator pitch, and the supporting paragraphs as an opportunity to take a deep beat and start over with more time to explain who you are and what your music is like, and of course, what they should do next.
This lesson might be helpful as well: https://www.mmmanifesto.com/in.....ge-doctor/
Thanks for posting. Hope my feedback makes sense.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
My pleasure 🙂
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.