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6:04 pm
June 10, 2011
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QuoteAfter jumping into a conversation between John and Kat, I went in and reworked my squeeze-page. I still think it could use some work because, after a few weeks of testing, it's still only converting at just about 1%. I have some feelings on what could use some improvement (but not any ideas on how to actually improve it). Any feedback on how to get it happening would be welcome...
http://www.m-overdrive.com/pickett
best,
Michael
Preview the New Video Single, 'Beautiful One', Now!
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11:16 pm
June 10, 2011
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How did you get your sign up form to prefill with the visitor's FB information? Is it a particular Aweber form template?
2:11 am
June 7, 2011
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I can see some things I would tweak but your conversion rate seems way too low regardless. Even as is you should be able to get way up from 1%.
What kind of targeting are you doing?
As for changes, I think you could take a little more time to think about what is going through the readers mind and focus on experience instead of just free single. I see that you are doing that to some degree but I think the emphasis is still on a free single which doesn't mean enough to me based on the current copy. I also think the layout is a little spread out and the body copy is perhaps too sparce.
I always suggest that people imagine themselves standing at a merch table at a club trying to really hustle. Imagine someone walking past the table and feeling that your gas money depended on your ability to rope that passing person in, bond with them, and get them to buy. Then distill that down to a squeeze page.
My gut tells me the issue is your targeting though... 1% is just too low, even for a bad squeeze page. And Ive seen a lot worse that what you have. Let me know how many clicks you've gotten and where those people came from.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
9:57 pm
June 10, 2011
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Thanks, John.
Most of it is from ezinearticles.com (522 page views this month, generating 22 clicks). A very small percentage is from a FB fan page (and that's mostly people who knew me in college, had 1 person sign up this month from FB) and a bit from my YouTube videos (not much though, my traffic doesn't convert near as well as Charlie Langer's 
). I've only been adding about 3 articles a day to ezinearticles, and I've currently got a 3.7% click rate from those articles (I'm testing different headlines for the 'resource box' there, but am more concerned about getting at least one squeeze page happening before I focus on driving even more traffic there).
Yeah, I've really tried to get into a similiar headspace as you made mention of...like 'what if I was REALLY needing to sell'. Tried to also approach it from 'what if I was coaching someone else who made this kind of music on what to say to sell'. I had some ideas on that this weekend and came up with: 'This music would give U2 and One Republic a run for their money!' (a spin on a quote I got from on online radio site). Not sure that really grabs a listener though.
I am having a good time working this over, because the challenge of it is fun to me, but yeah...I looked at the squeeze page again last week and thought: 'man...there's just not a super-compelling reason for me to want to check this guy (me) out'. And I have plans to ramp up some FB and other traffic, but really wanted to sort out the squeeze page itself first, so that I'm not sending people to a page that doesn't sell. I'll work up some body copy and tighten up the layout as well...hadn't thought of that.
thanks for the input/insights, man...
m|p
Preview the New Video Single, 'Beautiful One', Now!
http://www.m-overdrive.com/video
10:06 pm
June 10, 2011
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Hey Tim...I have no earthly idea. It just showed up via Aweber. I'm assuming you can just turn that on or off. I'd actually like to turn it off because I feel like it clutters the box....but I was going to get some input from people here before I made bunches of changes.
thanks, man!
m|p
Preview the New Video Single, 'Beautiful One', Now!
http://www.m-overdrive.com/video
1:01 am
June 7, 2011
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Michael Pickett said
Thanks, John.
Most of it is from ezinearticles.com (522 page views this month, generating 22 clicks). A very small percentage is from a FB fan page (and that's mostly people who knew me in college, had 1 person sign up this month from FB) and a bit from my YouTube videos (not much though, my traffic doesn't convert near as well as Charlie Langer's
Yeah, I've really tried to get into a similiar headspace as you made mention of...like 'what if I was REALLY needing to sell'. Tried to also approach it from 'what if I was coaching someone else who made this kind of music on what to say to sell'. I had some ideas on that this weekend and came up with: 'This music would give U2 and One Republic a run for their money!' (a spin on a quote I got from on online radio site). Not sure that really grabs a listener though.
I am having a good time working this over, because the challenge of it is fun to me, but yeah...I looked at the squeeze page again last week and thought: 'man...there's just not a super-compelling reason for me to want to check this guy (me) out'. And I have plans to ramp up some FB and other traffic, but really wanted to sort out the squeeze page itself first, so that I'm not sending people to a page that doesn't sell. I'll work up some body copy and tighten up the layout as well...hadn't thought of that.
thanks for the input/insights, man...
m|p
I see, thanks for sharing the info. I'm starting to hear too many complaints about EZA just not driving enough quality traffic. I still work with people who are seeing success with it, but I think EZA may be crossing the line into no longer worth it. I am working on MMM 3.0 now and plan to leave it out. Instead I'll be focusing on content marketing and facebook ads. Content marketing is just like article marketing but you distribute your content all over the web, including on your own sites. If you've only received a single opt in from 500+ views I think it's time to explore a different traffic strategy. I'm glad to hear you're enjoying the process though. you'll get there.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
8:27 am
June 10, 2011
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Thanks, John...
Since I'm splitting time between this and your (kick-ass) POV course, I've got a feel for what you're saying there, and have plans to transition into content marketing. I think I'll keep working on the squeeze page first, so that I'm not sending potential fans to a dud page. As I rework it, I'll post here and see what you and others think. I really appreciate the idea of distilling that 'merch table vibe' into page content though. I'm working on that right now.
Are there going to be radical differences to MMM 3.0? I might want to get ahold of that and keep myself current in that regard, since it's been a few years since I did your initial MMM course.
I think part of my deal, too, is establishing the 'brand' your friend Cari talked about in an earlier coaching call. I've been sort of refining that over time, but it's really...challenging...to get a visual on how others see you as a potential brand and making that consistent across all the web content, music, marketing. Did you carve out a brand identity for yourself John?...or did it just kind of naturally fall into place.
Anyway, yeah...I still like the process since I studied a fair amount of marketing in design school. And I do know MMM works, even if only on a small scale for me at this point, because the mechanics of it have attracted a few fans (with my meager and sporadic efforts at times). And those fans have kind of given me a visual on my target...which mostly seems to be late 30s - early 40s women who like ballads (and couldn't care less about my guitar solos mostly). So a lot of that I've seen reflected in these women liking a lot of music that came out of the 80s, which is what I've sort of piggy-backed on to this point. I wasn't a huge fan of everything that came out of the 80s, but I did come up during that era and do have some things in common with bands/acts from that era.
Anyway...thanks, man! Appreciate the help here...
Michael
Preview the New Video Single, 'Beautiful One', Now!
http://www.m-overdrive.com/video
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