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QuoteI'm doing a major revision on my squeeze page since the one I have up now isn't doing hardly anything. I'm a filmmaker (and sometimes music producer - only music related to my films) and I have two kinds of testimonials: reviews by "industry publications" (the industry here being educational videos) and university professors, and fan reactions. (Not all of my work is educational, by the way.) I do NOT have any reviews from newspapers. Which would be most compelling for a squeeze page? The enthusiastic fan reactions, or the reviews from industry publications and university professors? One kind is more gutsy emotional, the other carries weight. Opinions?
8:25 pm
June 7, 2011
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Hey Eve,
It really boils down to overcoming resistance with your target audience. The reason we use testimonials or press quotes is because it addresses a very common point of resistance, which is that our potential subscribers land on the page and wonder if we are the significant artist our ad claimed we were. When that person sees quotes from others it helps to overcome that resistance and lead to the conversion. So you can really use any kind of a quote to do this, and I've seen it done with everything from high profile press quotes to simple screen shots from Facebook or Twitter. I would just use whatever you think has the mos emotional impact.
What promise did your ad and squeeze page headline make? What quotes best show the prospect that your music really does live up to the promise in the ad and squeeze page headline?
Think about Amazon reviews. We don't care so much about who the reviewer is, we care that they touch on the same points of concern that we as potential buyers have. Try to do the same with whatever quotes you have.
That make sense?
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