Thought you guys might find this useful. Derek Halpern on how to use color for conversion: http://socialtriggers.com/best.....nversions/
Thanks Scott. I love this kind of stuff.
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Interesting stuff..... I used to own a custom cabinet/furniture shop. When I did interviews with potential customers, I would usually wear tuned down, warm colors, like a dark blue shirt. When it came time to get them to sign a contract and write a check for the downpayment, I almost always wore a red shirt. I never had a customer back out at the last minute when I wore a red shirt!
I had read a study about the effect of color on people, and one of the things it said was that the color red can make people excited and agressive, and also makes them want to take action....like buy something! It worked for me
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
Derek Halpern (the blogger who wrote the color for conversion article) has a lot of interesting things to say. It's worth exploring his blog.
I agree - I've been following Derek for a few months now as well. He reminds me of Gary Vaynerchuk - seems to have a lot of passion for what he does and shares a lot of quality info and insights.
I just took a look at my website........one of the most important features, the option for people to sign up for my mailing list, is buried in the mix with the same color buttons that take people to other pages, twitter, facebook etc. Time to make some changes! Funny how something can be so obvious, but you don't see it until it is pointed out :>}
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
Really interesting and useful. The Social Trigger Blog in general has lots of great tips. Thanks for letting us know about it.