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1:11 am
August 27, 2011
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QuoteHi Guys,
I just thought I'd share something. I was on a webinar the other day that was hosted by Ryan Deiss (who if I'm not mistaken is the guy credited with creating one of the very first squeeze pages online) and he mentioned a new type of squeeze page that was converting much better than traditional squeeze pages.
He said that he first saw it on the whitehouse.gov site and showed some screen shots of it. He called it a "splash" squeeze page - which is sort of like a pop up - but it covers the entire screen. It offers you a place to sign up for more information but unlike a normal squeeze page - it allows you to enter the site without leaving your name and email if you want to opt out.
This is the type of squeeze page that will appeal to people who feel that a normal squeeze page is too pushy or aggressive - right away I thought of many of the musicians out there that just can't seem to stomach the squeeze page concept.
So how does this convert better than a regular squeeze page if people can merely avoid entering their vital details? The "splash" squeeze isn't a single page on your site, it loads up each time someone comes to your site regardless of what page they're after. So even if the opt out the first few times - if they come back they'll be asked again and again - I'm guessing until they've signed up.
Realistically, if they're coming back that many times there has to be a reason and some trust built up so they'll probably sign up eventually I'm guessing.
Anyway, Ryan was making a pitch for his own program where they have an option to help members with the splash squeeze page - but that was probably $67 or $97 a month or something like that. He offhandedly mentioned that you could find some way to build one of these splash pages yourself.
Well today I found out about an offer on the Warrior Forum advertising a "Presidential" squeeze page - wouldn't you know it's the same type that Diess was talking about in his webinar about a week ago! They're selling a Wordpress plugin that allows you to create a splash squeeze page on your site - it's $17.
This is not an affiliate link - I'm just sharing a resource for anyone who's interested in checking it out. I haven't purchased it, it's by a guy by the name of Justin Wheeler. Actually, I won't publish the link itself - just do a search online for
"Presidential list building strategy" and you'll be able to see some links to a Youtube video as well as a link to the warriorforum.
Not sure how long it'll stay at that price. I'd say it's worth trying out or at least split testing against a conventional squeeze page to see which one pulls better. Or, you can keep with the squeeze page strategy that John has (with the unique domain just for the squeeze) and then have the 'splash squeeze' on your content website.
Not sure if this will be a fad that blows over, but I imagine you'll probably be seeing more of these style of squeeze pages in 2012. So if for some reason you've been hesitant to go with a standard squeeze page - this splash page might be more appealing to you.
As always - do your due-diligence and see if it works for your marketing endeavours!
6:45 pm
October 18, 2011
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8:43 pm
August 27, 2011
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Unbounce.com is another place that might make a splash squeeze page...but I don't see it listed anywhere on their site, and I have no idea what they'd charge.
I asked about this fairly recently in the forum--not about a specific plugin, but the concept. Most of the feedback was negative because the splash becomes annoying for repeat visitors. Most of these type plugins or scripts plant a cookie that is supposed to keep it from appearing after someone has signed up for the list (or opt-ed out of the splash page if you give them that option), but cookies invariably get cleared and the splash starts showing up again. I've had that very experience on a site I visit, and I too find it annoying.
I'm an attorney and internet marketer, but I'm here to help my daughter build a career as an independent singer/songwriter. -- taysings.com, youtube.com/taysings
2:52 pm
August 27, 2011
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The potential for it to be annoying is definitely there.
While it has been positioned as a potential replacement for the squeeze page – you definitely wouldn't send cold traffic to it, and if it's not cold traffic – then that means you need to have a stream of traffic from either SEO or social media that would be generating traffic to you; essentially traffic that already knows about you. Right there – there's a chance that they've already signed up for your list and they are again being asked to join your list again.
The US government has automatic traffic of people coming to them, and they're getting informed about something a lot different than what musicians or marketers would be attempting to share with THEIR audience.
Having said that – I still think it's worth testing. People hate Pop Up optins, but when I started using one my list exploded. Did I piss a few people off? Probably. Prior to that I used a sidebar optin form – which is very 'polite' and unobtrusive in the top right corner of my site – but rarely did anyone ever bother to sign up with it.
As Seth Godin wrote about in his book Permission Marketing – the first step in the process is still Interruption – if we don't get the attention of our audience then everything else we've done (a well crafted offer and auto responder sequence for example) is wasted because it's never even seen.
If we're afraid of interrupting people – we're basically shooting ourselves in the foot.
People are used to automatically clicking the big "X" on the Pop Ups these days, so a splash squeeze (if executed correctly and designed in such a way that it gets attention) could work. Having said that – my experience with the Pop Up optin has been good, but it might not work for others.
As you point out Mark – cookies aren't fool proof. A neat feature might be to be able to have the ability to toggle the splash squeeze to trigger based on where the traffic comes from. I think it might be useful for SEO and Social Media traffic, but if it wouldn't show for direct URLs plus have the cookie option it might cut down on some of the annoying factor…?
I'm just sharing my thoughts on the topic here; this is clearly an alternative strategy for those who are perhaps finding that standard squeeze pages or optins aren't working for them.
However, I think there's still too much work involved to get a splash squeeze to work for someone who doesn't have the time or resources to set it up effectively.
9:52 pm
June 10, 2011
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Just a thought here, it may apply or maybe not?
What is very annoying to one culture is perfectly acceptable to others. A good example is the use of "pushers" on crowded subway trains. I have heard of a country with a very high population density that use people called pushers. Their job is to push, shove, poke and prod people, often with a big stick, onto crowded subway cars so the doors can close, and it is accepted as a normal way of life. On the other hand, if somebody tried that with me they would likely wind up with a bloody nose!
Maybe that is how splash pages are looked at? Perfectly normal and acceptable to people who have grown up in the computer age, and annoying to those of us that are trying hard to adapt, and still look at computers as a fairly recent development. I find Mike's experience with annoying pop-ups rather interesting! Maybe they are not as annoying as we think? People often comment about something that bothers them, because it is brought to their attention. If something doesn't bother you, you aren't likely to even notice it, so why would you mention or complain about it?
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
10:15 pm
June 7, 2011
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I watched that whole "presidential squeeze page" campaign go down. Ryan (who I think is a fantastic marketer), also has a bit of a tendency to do the whole "sky is falling and nothing but this approach works" kind of marketing. It's really successful mind you, but not always the end all be all. I still personally like a simpler two URL approach. But who knows, maybe that will change. Definitely worth testing.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
1:25 am
February 9, 2012
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How about combining the best of the two?
Your domain front page is the squeeze page. It incorporates a 12h expiring cookie which tells your other pages the visitor has come through the front page and seen the 'squeezer' already.
Your sub-pages follow if the cookie is set, and if it's not, they will push up a splash squeeze page, which sets a 12 hour cookie for the 'squeezer' that it's been seen already, so it won't pop-up at every sub page all the time.
This way your returning visitors who come to your website through your domain.com won't get the annoying splash squeezer but the normal squeeze page, and the accidental visitors to the sub-pages through search engines etc will receive the squeezer in form of the splash squeeze page. The only set-back here is if your returning fans have bookmarked the first main page on your site (the one after the squeeze page), but this page could be set as a page without the popup splash squeezer, but a more common opt-in at the side of the page (which occurs only to those who don't have the cookie set, and this page will set the cookie after it's loaded so it will show it only once per 12h).
Don't know how this could work, maybe gonna try after I code a new website. But this shall be my first post here 🙂
Best regards,
Joel Kalsi
5:53 am
June 7, 2011
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Sounds like it could work. My concern would be that when people share a post via a social media icon, people would get the squeeze page instead of the post (if I'm understanding you correctly). There would not be anything wrong with that. I'd just prefer it to be a more natural flow. But there is no wrong way here. Whatever works for you is cool, as long as you send cold traffic to an opt in offer of some sort.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
9:11 pm
March 12, 2012
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Just spotted a website using popupdomination.com. Looks like exactly what you're talking about here. Seems quite expensive. Anyway I'm going to keep things simple til I get my first squeeze page up and running. Just thought you guys might wanna know about it.
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