Is this really the end of Facebook advertising as we know it?
Many in the digital marketing space are suggesting that Apple’s coming iOS 14 update will mean the end of Facebook Advertising as we know it.
Spoiler alert… It’s not. But there are things you NEED to know.
In a nutshell, apple will soon be asking all app users if they are willing to allow their data to be tracked (such as is pictured in the image above). It is presumed that most people will decline. This means that Facebook will not have access to much of the data that it has historically relied on to target audiences, optimize ads, and track conversions. This has many advertisers shaking in their boots.
In episode #44 of the Music Marketing Manifesto Podcast I will explain what this update means to you as a musician, and what you can do RIGHT NOW to protect yourself for the imminent update.
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Want to learn more about how to successfully market your music online? Music Marketing Manifesto 4.0 is the place to start…
Wow, what an eye-opening and thought-provoking article! “Is This Really the End of Facebook Advertising as We Know It” presents a fresh perspective on the ever-changing landscape of digital marketing. The in-depth analysis and well-researched insights make it truly stand out from other articles on the topic. It’s inspiring to see how the industry is evolving, and this piece highlights the potential for new and innovative approaches to advertising beyond the traditional Facebook model. Great work!
I think is the gouverment that what to take over or life?
And if apple whant to banish facebook it must be bill gate behind this
How do you think people using a landing page service like Leadpages or Mailchimp will be affected by this, since they donèt control the domain?
Hi IK,
Thanks for reaching out. I suspect that people using those services are going to have some difficulties with tracking, unless the services themselves make some changes. In my various courses I don’t recommend those services though, as I always recommend that artists host their own squeeze pages, and that the email marketing is integrated through sign up forms that you place onto your own squeeze pages.
Let me know if I can ever help with anything else.
Why shouldn’t we have the option to be able to give permission to be tracked? This is a fair and reasonable feature. Keep it on if you want but give us control. Would you really give permission? If not, then isn’t tracking an unwanted feature? Especially for those who don’t run a business? Sucks for businesses for sure. But thats not exactly the point.
Zuckerberg taking out full page print ads is ironic. He has serious problem mounting since 2018 and they are getting worse not better. He is in trouble thats for sure.
https://www.google.com/amp/s/9to5mac.com/2020/12/16/facebook-attacks-apple/amp/
https://www.inc.com/jason-aten/facebook-took-out-a-full-page-ad-slamming-apples-move-to-protect-user-privacy-it-didnt-go-well.html
When you visit a house or business you are not in title to any control except that which you are specifically given, same is true for websites, plain and simple they own it you don’t
But if ya want more in-depth look at this issue a Netflix special call the social dilemma
Hey Ricky, In my opinion, Facebook isn’t going to sit around and let their ad platform tank.
Wise words based on wisdom and experience.
Apple’s social network is not too far away. It will be much more profitable than 100k cars.
Is this just for Apple users?
Hi Jay,
For the moment, this is only an iOS 14 issue. However, we don’t yet know where all of the dust may settle on the issue as this is a bit of a self-policing action, and it may end up being relevant to Android as well.
ok thanks for the reply
Hi John,
Thank you for this update. I don’t do social media period. I couldn’t have my life an open book. I would never agree to this nonsense.
Fair enough Pete. This is information for musicians interested in advertising their music on Facebook and Instagram, for which one would need to have active social media accounts. Cheers.
I would love to see some lessons from you on advertising on other sites like Parler if it exists, Rumble, Mewe, Gab, freespace etc…. think i’m going to leave all the censorship sites if I’m not kicked off first.
Hi Curtis, I’ll see what I can do! Thanks for listening.
Thank you for weighing in on the Apple marketing issues, John! I’ve been trying to figure out what changes to expect, and this was quite helpful. Thank you!
My pleasure Pamela. Happy I could help!
Awesome, John – great episode and topic. Happy New Year, man.
Thanks Will, happy new year to you as well!
I use AdBlocker and AVG just sent me a free Tracker blocker to test. They block Facebook Pixels, too. I don’t use Apple products, either. People like me that try to avoid ads are already saying no to FB and we probably are not going to buy anything you sell anyway. So you are not wasting your ad spend on us. 🙂
Fair enough Cheryl, thanks for listening!
Thanks for keeping up on this John! It will probably mean that we will need to innovate and when we do get a fan, they are likely going to be true fans. But who knows, FB might find a workaround.
Hey Ricky, In my opinion, Facebook isn’t going to sit around and let their ad platform tank. They’ll find better workarounds, and they already have some in place. Thanks for listening.
They won’t let their ad=platform tank, but my bet at some future point like many monopolies in the past, Facebooks properties will be broken up and FB ads will become separated from user accounts, and much like the TCPA (telephone consumer protection act) did to cell phone marketing, when you sign up for a facebook account you will have to explicitly agree to having your activity, data, etc tracked, regardless of what site you hit–if there’s a pixel, it will have to check the FB database to see if it’s allowed to track you.
I’ve been completely concerned about this but wasn’t sure if it was really as big of a deal as some people were saying. I found your take refreshing and valuable. Thanks and keep up the great work!
Thanks Paul, glad to hear you enjoyed the episode!