In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […]
In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business. If by some chance you have been living under a rock for the last few decades and […]
In episode #20 of the Music Marketing Manifesto Podcast we are going to talk with blues artist, Janiva Magness, about her recent Grammy nomination for Best Contemporary Blues Album of 2016. I take particular pride in sharing her story as I had the good fortune of being part of it. Early in 2016 I was […]
As we’ve talked a lot about over the last few weeks, “targeting” is one of the most crucial aspects of any online advertising campaign. Target the wrong audience and nothing will work. You’ll pay too much for clicks, and those that do click simply won’t convert. Unfortunately, targeting also happens to be one of the most […]
In the latest Music Marketing Manifesto Podcast (Episode #19) I touched on something that comes up nearly every time I post anything at all about Facebook advertising. It goes something like this… I spent $20 on Facebook ads and, while I got a bunch of clicks and some likes, I didn’t see a single sale. […]
In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you road veterans get yourselves all worked up in the comments below, I am not hear […]
It’s official. I’ve become that guy who starts every blog post with “wow, it’s been way to long since I’ve posted anything here on the site”. But I swear that there really is a very good reason for that… In short, I spent the first half of 2016 working on campaigns for other artists. It’s […]
Wow, I just realized that I haven’t posted anything since late last year. No doubt the biggest bout of silence since the launch of Music Marketing Manifesto back in 2009. But there’s a good reason for that… I’ve been busy. It was never my intention to become a “marketing guy”. I’ve spent most of my […]
As a guy who’s built a substantial business around the basic claim that I can teach you how to ACTUALLY sell music, it’s a rare day in which I don’t receive at least one snarky email/blog/Facebook comment from someone claiming that my entire premise is baseless because… wait for it… NO ONE BUYS MUSIC ANYMORE! […]
In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photographers, filmmakers, and leading brands worldwide. Ali gives us an insider’s perspective on how music […]