Neil Young hates MP3s. He thinks the songs on your iPhone sound like crap. So he started a crusade to bring the “feeling” back into music. Literally. He wants you to hear everything, just as it was recorded. So, he created Pono, a high-end digital audio system. Within hours of opening the doors on his […]
One of the things we discuss a lot around here are “triggers”; Psychological buttons that motivate people to get off the fence and take action. There are many different triggers one can employ in their marketing but without a doubt the most powerful trigger there is, is scarcity. When we can’t have something we want […]
In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth taking any of it on board. We also share some of the more outlandish hate […]
If you’ve been around since the heyday of Myspace then you no doubt remember what it felt like when the bottom dropped out and all those “friends” were suddenly worthless. Is the same thing about to happen to your Facebook page? Has it already? Watch this video to find out how a few recent changes […]
In episode 11 of the Music Marketing Manifesto Podcast we’ll be talking with independent singer songwriter, Danika Holmes. Danika is a Music Marketing Manifesto member who recently wrote in to report that she was able to sell 1200 copies of her Christmas album to a list of approximately 3000 fans, in just a few […]
Many years ago, back when I had a big team of managers, lawyers, agents and the rest… One person stood out to me above all of them. He was the 18 year old intern of my manager at the time. This kid was crazy smart. He was promoting major events with artists like the Black […]
I’m excited to introduce you guys to what is possibly the coolest guest I’ve ever had on the Music Marketing Manifesto Podcast, the Vegan Black Metal Chef. The Vegan Black Metal Chef combines music and cooking in a very unexpected and fun way, which has led to coverage from ABC, the Washington Post, Wired, […]
You don’t have to be able to perform Jedi mind tricks in order to get people to open up your emails, read your blog posts, or watch your videos. You just need a hook and a great headline. But often when we sit down to write our minds go blank and what comes out is […]
In Episode #9 of the Music Marketing Manifesto Podcast we discuss Twitter Music, Crowd Sourcing Post-Amanda-Palmer, and I also share an excerpt from a recent Insider Circle coaching call in which musician, Ace Collins, shares the story of how he went from a single subscriber (himself) to over 500 subscribers in just three and […]
Targeting, in the simplest sense isn’t all that difficult. You just ask yourself where the people who would like your kind of music are hanging out, and then jump in front of those people with an ad. But answering that question is often more difficult than some musicians might initially think. Fortunately Facebook recently rolled […]