The Art & Science of Playlist Promotion
In episode #42 of the Music Marketing Manifesto Podcast we chat with Michael Sloane, the CEO of StreamingPromotions.com about the art and science of getting your music on more Spotify playlists.
As many of you know, the streaming promotion landscape is littered with charlatans and low quality promotion services that can hurt your music career more than they help. There is a right way and a wrong way to go about playlist promotion, and Michael and his company go about it the RIGHT way. In this episode Michael offers insight into what he does as a professional playlist promoter, and he also tells us what we need to do if we are going to attempt to go about the process on our own. He offers some great tips and I really think yoo’re going to get a lot out of this one!
I also want to remind everyone that I recently released a 90 minute mini-course on generating income from your music during lockdown, called “The Emergency LTO”, and have added it to the Insider Circle (my private mastermind program). While this normally costs $47/month, I am offering everyone 30 days worth of access for just $1 during lockdown. The $1 charge covers my transaction fees, and gives you complete access to over 100 music marketing lessons, live weekly coaching calls, my private mastermind forum, and more. However, this special Covid-19 discount will expire on Thursday, May 14th. So if you want to take advantage of this special $1 offer, now is the time.
Click here to sign up for just $1.
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The article delves into the psychology of playlist creation and consumption, emphasizing the importance of crafting emotionally resonant playlists. It also highlights the significance of understanding algorithms and analytics used by streaming platforms. With engaging writing, practical tips, and insights on collaborative playlisting, this article is a valuable resource for those seeking to enhance their playlist promotion efforts.
This is great, thanks for sharing informative ways! Now that music industry is growing at a rapid pace and the competition is wide, music marketing and promotion is very important.
Hey John!
This is Vishal Pawar. If you remember. I am your huge follower and you are the guy who taught me how to market yourself online.
I did $50,000 in sales for dropshipping business using your techniques. Now, I am focusing on promoting my album thriugh facebook ads. Fb ads are way smarter than they were in 2016. In 2020 their AI knows whom to target. You don’t have to do a lot in targeting wise Facebook is way smarter than before. In fact, they even categorised their audiences into buyers, non buyers and more stuff like that.
Now it’s a perfect time to promote music on facebook ads. I am so glad that i have been your student since 2012.
Life has changed a lot since then but you’re the guy that what I am today. Thanks for everything John! I will meet you soon.
Hey Vishal,
Of course I remember you! That’s so fantastic to hear. Congrats on your success and good luck with your upcoming album release. Keep me posted on your progress!
Great episode. Interesting company, seems legit. It’s cool they filter people. I always enjoy your questions John, always very accurate and useful.
The general thing I don’t know how to solve with Spotify, is what you guys were talking about at the end of the podcast…. how do you turn your listeners, or subscribers, into fans outside of spotify (even if it’s a small percentage of them) ? Get more info about them. Build relationships.
On your Spotify artist profile you can’t add your personal website. You can only add Socials (IG, FB, Twitter and Wikipedia). So it seems hard to have people sign up to your mailing list for example and/or get added to a funnel, coming from Spotify. You have to connect with them on social. Not always easy + it seems like for radio before, 90 % of people listen to 3 % of the artists on Spotify. So is it really worth the battle ?
Just a thought… 😉 Obviously I don’t have the answer!
Thanks for the great podcasts always lots of fun to listen to.
Hi Eric,
I am not personally very focused on streaming at all, for the reasons you touch on. However, I work with thousands of artists (most of whom are interested in streaming) and it’s an important topic that does deserve coverage, which is why I asked Michael to join us on the show. I thought he represented a sane, and ethical approach to playlist promotion.
But here is something I wrote up recently that addresses how I personally feel about streaming, and how it fits into the MMM model: https://www.mmmanifesto.com/ufaqs/do-you-recommend-that-i-release-my-album-to-spotify-and-other-streaming-services/
awesome as usual. thanks john!
Thanks Jordan!
Good stuff but more importantly, I want to encourage everyone to sign up for the insider circle. I just joined and getting so much knowledge and value out of this. It’s literally years of lessons and he quickly answers any questions you may have on any of them.
Hey Michael, thanks for saying that! Really glad to hear you;re getting so much out of the IC!
This couldn’t have come at a better time for me! It really helped make something that is a bit confusing, seem simple and clear. Fantastic podcast!
Really glad to hear it Alana! Thanks so much for listening!